What are the responsibilities and job description for the Senior Campaign Strategy Coordinator position at Kohl's?
About The Role
In this role, you will support the development and execution of strategies that strengthen Kohl’s master brand and ensure upper-funnel campaigns bring that brand to life in authentic, engaging ways. You will help connect customer insights, creative storytelling and business priorities to create cohesive brand experiences. Collaborating across marketing, creative and media teams, you will play a key role in aligning short-term campaign efforts with long-term brand goals.
What You’ll Do
What Skills You Have
In this role, you will support the development and execution of strategies that strengthen Kohl’s master brand and ensure upper-funnel campaigns bring that brand to life in authentic, engaging ways. You will help connect customer insights, creative storytelling and business priorities to create cohesive brand experiences. Collaborating across marketing, creative and media teams, you will play a key role in aligning short-term campaign efforts with long-term brand goals.
What You’ll Do
- Assist in activating Kohl’s brand positioning, purpose and identity across marketing channels and customer touchpoints
- Work with the Customer Insights team to identify customer, cultural and competitive insights that inform brand and campaign strategies
- Help develop and maintain brand and campaign strategy briefs that connect brand purpose to business priorities
- Partner with teams across marketing to ensure seasonal and promotional campaigns ladder up to the master brand strategy and maintain consistent brand expression
- Support collaboration between channel, creative and media partners to build cohesive and impactful campaign ecosystems
- Compile data from brand tracking, perception studies and performance reports to identify insights and opportunities
- Manage updates to brand documentation, positioning frameworks and creative toolkits to ensure consistency and accessibility
- Help prepare materials and recaps for brand and campaign planning sessions to align stakeholders and leadership
- Track timelines, deliverables and communication across projects to ensure smooth coordination and follow-through
- Act as a brand advocate, ensuring all work reflects Kohl’s values and contributes to a strong, unified customer experience
- Additional tasks may be assigned
What Skills You Have
- Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience
- 2 years of experience in brand, marketing or campaign strategy within a retail or consumer-focused organization
- Familiarity with brand tracking and research methodologies