What are the responsibilities and job description for the SEM Analyst position at koddi?
About Koddi
We are a global technology company with software and services that help top digital marketplaces effectively monetize their first-party audiences through industry-leading commerce media technology and strategy. Our enterprise platforms leverage first-party data to drive marketplace revenue and profit by improving user experience and target shoppers throughout the purchase path. Koddi’s platforms enable any advertiser, any marketplace, in any industry to increase awareness, generate demand, and drive revenue. We are committed to driving innovation and growth in the commerce media space.
As part of that commitment, we’ve launched Koddi Academy, a learning platform designed to provide expert knowledge, competitive insights, and practical strategies for thriving in this fast-growing industry. Explore our latest certification course, to deepen your expertise and stay ahead in the evolving world of commerce media.
You can also sign up for our waiting list to be notified when new courses are released. Get started today at Koddi Academy.
Job Summary
Koddi is looking for a Paid Search (SEM) Analyst to join our growing Client Services team. In this role, you will be responsible for creating, optimizing and reporting on paid search (SEM) campaigns to multiple clients within the travel marketing industry.
What You'll Do
- Using best practices and tools, you will create new paid search (SEM) campaigns to achieve client performance goals
- You will optimize paid search (SEM) campaigns on a daily, weekly, and monthly basis to achieve performance goals
- You'll analyze campaign performance, build client reports, and communicate on action items to improve campaigns
- You'll monitor tracking to ensure that all reporting is consistently accurate
What You'll Bring
- Bachelor's degree required
- 1-3 years experience working with paid search (SEM) campaigns
- Highly proficient in Google Adwords, Microsoft Advertising Platform, Doubleclick Campaign Manager
- Highly proficient in Microsoft Excel
- Strong project management and prioritization skills
- Search Engine Marketing (SEM) subject matter expert
- Data driven with the ability to tell a story about performance
- Extremely organized and detail-oriented
- Capable of managing multiple priorities
- Strong communication skills
- Comfortable working in fast paced environment with high volume of clients and campaigns