What are the responsibilities and job description for the Manager, Marketing and Business Development position at Kocer Consulting and Engineering?
We are seeking an energetic, strategic, and highly organized Business Development & Marketing Manager to expand our market presence, strengthen our brand, and generate qualified opportunities for our consulting team. This role is weighted approximately 70% Marketing and 30% Business Development, with a primary focus on developing and executing marketing initiatives that create awareness, engagement, and sales opportunities.
Role Overview
This role is ideal for someone who understands how to combine digital marketing, traditional marketing, relationship building, and business development into a cohesive growth strategy.
The Business Development & Marketing Manager will be responsible for driving lead generation through coordinated marketing campaigns, social media engagement, event participation, networking, content development, and targeted outreach efforts. The role will focus heavily on building Kocer Consulting and Engineering’s visibility within the manufacturing and supply chain community while supporting the consulting team in converting qualified leads into new business.
Key Responsibilities
Marketing Leadership
- Develop and execute digital marketing strategies to improve brand awareness and generate qualified leads.
- Manage and expand the company’s presence across LinkedIn, website content, email campaigns, and other professional marketing channels.
- Improve Kocer Consulting and Engineering’s visibility in AI-driven and online search results.
- Create and publish engaging content including LinkedIn posts, case studies, industry insights, and client success stories.
- Coordinate website updates, SEO initiatives, and marketing optimization efforts.
- Track campaign performance and marketing metrics to improve lead generation effectiveness.
- Coordinate participation in trade shows, conferences, workshops, and networking events.
- Develop marketing collateral including presentations, brochures, flyers, and capability statements.
- Lead initiative to maintain past client relationships and gauge customer satisfaction of all current clients.
- Build and maintain targeted prospect lists and outreach campaigns.
- Support CRM management, contact database growth, and marketing automation initiatives.
- Business Development
- Attend industry events and networking functions to represent the company and develop relationships.
- Conduct outreach and follow-up activities to qualify leads and schedule meetings for consulting leadership.
- Participate in introductory sales conversations alongside company directors and consultants.
- Help identify strategic partnership opportunities within the manufacturing and technology ecosystem.
- Support proposal coordination and client pursuit activities as needed.
Requirements
- Strong communication and interpersonal skills.
- Experience with digital marketing, content development, and social media management.
- Strong understanding of LinkedIn and B2B marketing strategies.
- Organized and self-directed with the ability to manage multiple initiatives simultaneously.
- Experience with CRM systems and marketing tracking tools.
- Strong technical aptitude and comfort using modern marketing and business software tools.
Preferred Qualifications
- Experience in B2B marketing or industrial/manufacturing-related industries.
- Familiarity with manufacturing, supply chain, ERP systems, or operational consulting environments.
- Existing relationships with manufacturers within the Puget Sound manufacturing community.
- Experience supporting lead generation campaigns and sales pipeline development.
Key Success Metrics
- Qualified leads generated
- Marketing campaign engagement and conversion rates
- Growth in website and LinkedIn engagement
- Sales meetings scheduled
- CRM pipeline growth and activity
- Contribution to consulting revenue growth
Pay and Benefits
- Salaried employee: $90,000 – $110,000 depending on experience
- 401(k) Retirement Plan with 3.5% employer contributions
- Six weeks Paid Time Off plus major holidays
- Medical, Dental, and Vision Coverage
- Company-paid Life and Long-Term Disability Insurance
- Professional Development and Training
- Hybrid Office 3 days/home 2 days
- Significant Performance bonus
Salary : $90,000 - $110,000