What are the responsibilities and job description for the Retention Marketing Manager position at KNS?
Retention Marketing Manager
Location: Draper, Utah (Hybrid)
Company Overview
Founded in 2002, KNS has been at the forefront of fashion footwear since the earliest days of eCommerce. Today, KNS designs and distributes men’s and women’s footwear across multiple brands and categories, serving as a trusted partner to national retailers and driving strong direct-to-consumer growth. Our expanding portfolio includes four distinctive brands – Birdies, Taft, Journee and Vance - that combine creativity, quality, and innovation — and we’re just getting started.
About the role
We’re looking for a highly analytical Retention Marketing Manager to own email, SMS, and lifecycle marketing. This role builds high-performing Klaviyo campaigns and flows, partners cross-functionally to align on products and creative, and drives stronger repurchase rates and customer LTV across multiple brands.
Key Responsibilities:
- Build, schedule, and optimize all email & SMS campaigns and automated flows in Klaviyo.
- Own the email and SMS marketing calendar and ensure alignment across key initiatives, seasonal campaigns, promotions, and product launches.
- Own the KPIs for retention marketing, including repurchase rate, LTV, churn, cohort health, revenue per send, and flow/campaign performance.
- Write and refine email and SMS copy that aligns with brand tone, drives action, and improves conversion.
- Utilize technology and AI tools to streamline workflow, generate content variations, and support testing and optimization.
- Partner with merchandising to ensure campaigns feature the right products based on inventory, seasonality, and the marketing calendar.
- Create creative briefs and collaborate with Creative and E-commerce to deliver on-brand, conversion-optimized assets.
- Maintain a consistent campaign cadence aligned with launches, promotions, and brand priorities.
- Develop and execute the overall retention LTV growth strategy, including segmentation, lifecycle optimization, and customer journey improvements.
- Use A/B testing, personalization, and cohort insights to improve engagement and repurchase rates.
- Manage Yotpo review-generation programs to increase UGC and strengthen PDP conversion.
- Report weekly on retention metrics and deliver actionable insights for leadership.
- Analyze customer behavior to uncover opportunities to deepen loyalty and reduce churn.
Success Looks Like
- Increased repurchase rates and improved customer LTV
- High-performing lifecycle flows & campaigns
- Strong seasonal product alignment
- Clear, actionable weekly retention reporting
Qualifications
- 3 years in retention, lifecycle, CRM, or email/SMS marketing.
- Hands-on experience with Klaviyo (able to build campaigns & flows end-to-end).
- Proven copywriting skills for email and SMS.
- Strong analytical skills; comfortable with cohort data, GA4, and retention dashboards.
- Experience collaborating with merchandising, creative, and e-commerce teams.
- Skilled in writing creative briefs and QA’ing assets for accuracy and brand alignment.
- Highly organized with strong project management skills across multiple brands.
- Comfortable leveraging AI tools to enhance workflow and campaign performance.
Why KNS
At KNS, creativity and commerce meet. We believe in bold ideas, meaningful storytelling, and building brands that inspire confidence and individuality. You’ll join a culture that values innovation, excellence, and balance — where your vision can shape the future of our brands.
Benefits
PTO & Work-Life Balance
At KNS International, we understand the importance of taking time to recharge. We offer generous Paid Time Off (PTO), 17 paid holidays, and a flexible hybrid work environment that promotes balance. Our culture is rooted in collaboration, creativity, and genuine appreciation for our people.
Health & Wellness
Your wellbeing matters. We provide comprehensive medical, dental, and vision coverage to support you and your family, along with short- and long-term disability plans, and paid maternity and parental leave.
Retirement Planning
401(k) with employer match and immediate vesting to help you build your future.
Perks & Everyday Wellness
Enjoy a variety of perks designed to make your workday better, including:
· Free gym memberships
· Access to Impact Suites for mental health support
· A fully stocked kitchen with snacks and drinks
· Recreational break areas and a dog-friendly workspace
· Free shoes and discounts through our employee purchase program
Growth & Development
We reward talent and encourage innovation — giving you room to grow and make an impact.
Diversity & Inclusion
We’re committed to an inclusive workplace where everyone is valued and has equal opportunity to succeed.
Location: Draper, Utah — Candidates must be willing to relocate if not currently local.
Work Schedule: Hybrid role with in-office days on Tuesdays, Wednesdays, and Thursdays.