What are the responsibilities and job description for the Growth Marketing Specialist position at Knowledge as a Service, Inc.?
Are you persistent, data-driven, and obsessed with building marketing systems that generate results?
Do you thrive in a startup environment where speed matters, strategy pivots, and execution is everything?
If you're fired up by AI tools, growth funnels, and inbound lead engines, Ringorang wants you.
🚀 Your Mission
Fill the funnel with qualified leads.
Build and optimize an always-on, AI-powered marketing engine that delivers tangible results. Every campaign, piece of content, and workflow should trace back to one thing: more qualified leads, less manual work.
Build a structured, data-informed marketing engine that drives both B2B and B2C growth — attracting qualified enterprise leads, growing consumer awareness, and powering our upcoming crowdfunding campaign with clear, repeatable systems.
You ask:
“How can we use automation and data to grow faster?”
🔹 What You’ll Do
Lead Generation & Growth Campaigns
- Design, launch, and optimize lead funnels across social, email, web, and landing pages.
- Build AI-powered lead qualification and nurture workflows.
- Optimize SEO and conversion paths on the website and microsites.
- Own key funnel metrics: CTR, CPL, MQL volume, CAC.
- Build dashboards that inform decisions and highlight what’s working.
Content & Campaign Execution
- Manage and execute a 30-day content calendar tied to strategic company goals.
- Create content for LinkedIn, Instagram, Facebook, X, YouTube, TikTok (marketing copy and image creation).
- Support campaigns tied to Ringorang product launches, crowdfunding, and demos.
- A/B test messages, formats, and CTAs to drive performance.
Email & Marketing Automation
- Build segmented campaigns using Pipedrive CRM.
- Manage email nurture sequences and follow-up logic.
- Track performance weekly and iterate on subject lines, copy, and timing.
Website & SEO
- Keep site content fresh and updated.
- Ensure all forms, tracking, and CRM integrations are flawless.
- Monitor SEO rankings and optimize content for search.
Sales Enablement & Collaboration
- Work directly with Leadership Team to align lead targets and campaign goals.
- Design or adapt sales collateral (decks, one-pagers, landing pages).
- Collaborate on investor updates, conference materials, and demo follow-ups.
Project Management & Organization
- Keep everything organized in ClickUp SharePoint.
- Track assets, campaign outcomes, and creative files with clear version control.
🔹 Success Looks Like
- 90-day lift in qualified inbound leads.
- Lower cost-per-lead and higher landing page conversions.
- Marketing automation replacing manual tasks.
- Clear dashboards showing ROI on campaigns.
- Faster funnel from content → form fill → sales follow-up.
- Increased qualified B2B demo requests.
- Strong B2C awareness and subscriber/list growth.
- Crowdfunding pre-launch engagement and conversion lift.
- Lower cost-per-lead and clearer attribution.
- Automated workflows replacing repetitive manual tasks.
- Predictable, dashboard-driven visibility into marketing performance.
- Faster movement from content → interest → conversion across all segments.
🔹 Who You Are
- Relentlessly focused on lead results.
- Fast learner, fast mover. You don’t wait for permission to test.
- Curious about what works — and not afraid to find out.
- Excellent communicator. Keeps leadership in the loop.
- Thrives in a startup culture where speed, clarity, and impact rule.
💡 Why Ringorang
- Your work drives real company growth.
- You’ll collaborate directly with leadership.
- You’ll own systems, not just tasks.
- You’ll get to build the future of growth marketing — with AI.
Why Join Our Team?
- Opportunity to work with a dynamic team in a fast-growing industry.
- Competitive salary and performance incentives.
- Professional development and growth opportunities.
- Flexible work environment and innovative projects.
- A supportive and collaborative team environment.
- Remote work available for the right candidate located outside of Wichita, KS.
- On-site parking and fitness facility.
- Company break December 25-January 1.
🛠️ Tools We Use (and You Will Too)
- CRM & Email Automation: Pipedrive
- Content: Later, SharePoint, Google Docs, ChatGPT, CapCut
- Design: Canva (Figma/Adobe is a plus)
- Analytics: Google & Meta Analytics
- Project Management: ClickUp
- Website: Azure, WordPress
🎯 Bonus Points for Experience With:
- Crowdfunding campaigns (Indiegogo, etc.)
- Running webinars or virtual events
- Building lead magnets and downloadables
- Video scripting or short form editing
Salary range for this role: $40,000-$50,000
📩 To Apply
Email: careers@ringorang.com
Subject line: Growth Marketing Specialist – Your Name
Send us:
- Your resume
- A brief note on your most successful campaign
- A link to anything you’ve created that drove results
Salary : $40,000 - $50,000