What are the responsibilities and job description for the Product Marketing Manager position at Knotch?
About Knotch
We're a growth-stage technology company with over 12 years of helping brands optimize their content performance and harness AI for marketing success. With a fast-paced, agile, entrepreneurial culture, we move quickly, adapt constantly, and thrive in dynamic environments. Through our Knotch platform, we meet our clients where they are and enable them to prove and improve their content. With our newest innovation, AgentC—a managed AI service for marketers—we're transforming how marketing teams plan, adapt, and execute across digital channels.
We’re looking for a Product Marketing Manager to build Knotch’s PMM function, and potentially take on a larger role in Knotch’s marketing org. You will own how Knotch tells its story to the market, from messaging and positioning to launches and sales enablement.
You will be the voice of the customer internally and the voice of the product externally. You will translate complex capabilities into compelling narratives that resonate with CMOs and their teams, help enable Sales and Customer Success, and ensure our go-to-market motion is clear, consistent, and effective. You must love talking to customers.
This is a highly visible, cross-functional role reporting to the COO. You will collaborate daily with Product, Sales, and Leadership, and manage external partners and agencies that support our marketing execution.
What You’ll Do
This is a unique opportunity to shape how a high-growth company tells its story to the market. You’ll work alongside the executive team, help define category leadership in an evolving space, and see your work directly influence how Knotch grows and wins with the world’s most iconic brands.
Salary Expectations: $100,000 - 175,000 USD depending on experience
Our Benefits And Perks
We commit to daily work towards leading with empathy, reducing bias through periodic training, and engaging with and uplifting communities of marginalized groups. We condemn all forms of racism and discrimination on the basis of race, religion, ethnicity, nationality, gender identity, sexual orientation, age, marital status, pregnancy or parenthood status, veteran status, disability status or any other identifier. We encourage all employees, clients, investors, candidates, vendors, and friends of Knotch to deliver honest feedback directly or anonymously so that we may always seek to improve as an organization that is dedicated to diversity, equity, inclusion, and belonging.
We're a growth-stage technology company with over 12 years of helping brands optimize their content performance and harness AI for marketing success. With a fast-paced, agile, entrepreneurial culture, we move quickly, adapt constantly, and thrive in dynamic environments. Through our Knotch platform, we meet our clients where they are and enable them to prove and improve their content. With our newest innovation, AgentC—a managed AI service for marketers—we're transforming how marketing teams plan, adapt, and execute across digital channels.
We’re looking for a Product Marketing Manager to build Knotch’s PMM function, and potentially take on a larger role in Knotch’s marketing org. You will own how Knotch tells its story to the market, from messaging and positioning to launches and sales enablement.
You will be the voice of the customer internally and the voice of the product externally. You will translate complex capabilities into compelling narratives that resonate with CMOs and their teams, help enable Sales and Customer Success, and ensure our go-to-market motion is clear, consistent, and effective. You must love talking to customers.
This is a highly visible, cross-functional role reporting to the COO. You will collaborate daily with Product, Sales, and Leadership, and manage external partners and agencies that support our marketing execution.
What You’ll Do
- Own product positioning and messaging: articulate the unique value of Knotch’s platform to enterprise CMOs and their teams.
- Lead go-to-market strategy for new features, releases, and partnerships, from planning through post-launch impact measurement.
- Develop sales enablement materials - presentations, one-pagers, outbound POVs, and competitive intelligence.
- Collaborate with Product and Sales to define target personas, market needs, and differentiated stories that win deals.
- Build strong relationships with customers to properly understand the voice of the customer.
- Partner with external agencies and contractors to develop content, creative, and campaign assets that amplify Knotch’s message.
- Support event strategy by crafting narratives, materials, and follow-up content that turn in-person experiences into pipeline opportunities.
- Gather and analyze customer and market insights to inform messaging, product strategy, and roadmap priorities.
- Work cross-functionally to ensure consistency across all touchpoints — web, sales, events, and PR.
- 4 years in B2B SaaS marketing, with significant experience in product marketing or go-to-market strategy.
- Strong storytelling skills - you can translate technical capabilities into simple, compelling business outcomes.
- Proven success supporting product launches and sales enablement in an enterprise environment.
- Experience working with agencies or contractors to deliver creative, content, and campaigns.
- Understanding of enterprise marketing buyers (especially CMOs, brand, and analytics leaders).
- Excellent communication, collaboration, and project management skills.
- Comfort operating as a self-starter in a fast-paced, high-accountability environment.
This is a unique opportunity to shape how a high-growth company tells its story to the market. You’ll work alongside the executive team, help define category leadership in an evolving space, and see your work directly influence how Knotch grows and wins with the world’s most iconic brands.
Salary Expectations: $100,000 - 175,000 USD depending on experience
Our Benefits And Perks
- Knotch is a fully remote company. For this position, candidates may work from anywhere in the U.S. (NY preferred)
- Other great benefits include medical, dental and vision insurance eligibility, a 401(k) plan, unlimited PTO, 10 company-paid holidays, a daily company break and many more.
We commit to daily work towards leading with empathy, reducing bias through periodic training, and engaging with and uplifting communities of marginalized groups. We condemn all forms of racism and discrimination on the basis of race, religion, ethnicity, nationality, gender identity, sexual orientation, age, marital status, pregnancy or parenthood status, veteran status, disability status or any other identifier. We encourage all employees, clients, investors, candidates, vendors, and friends of Knotch to deliver honest feedback directly or anonymously so that we may always seek to improve as an organization that is dedicated to diversity, equity, inclusion, and belonging.
Salary : $100,000 - $175,000