Lead Product Designer

Who we’re looking for…

Role: Lead Product Designer

Reports To: Director of Product

Supervisory Responsibility: This role currently does not have direct reports.

Ideal Start Date: ASAP

Location:Preference for local candidates in the Denver or NYC metro areas (this would be a hybrid role in this case). We will also consider remote candidates in major tech hubs (e.g., San Francisco, Seattle, Austin, Boston, Miami, Chicago) matching the skills and criteria.

Time Zone: This role requires collaborating with engineers based in India, so some meetings start at 7am MST / 9am EST.

Travel: Limited travel, as needed to client locations. Note, Knit does US All Team, in-person company events once per year.

A Little About Us…

Knit is an AI-native consumer research platform helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant qual research process from weeks into days (sometimes hours!) for 50 leading enterprise brands — including Amazon, Mars, Adobe, NASCAR, JBL, and the WNBA.

We’re on a mission to scale and democratize world-class research. From survey generation to stakeholder-ready reports, our platform is redefining how insights teams operate — and we need your help to push the limits of what’s possible.

Overview

We’re looking for a Lead Product Designer to own a comprehensive update of the Knit platform and help us push the boundaries of what's possible in AI-powered research. This is a high-impact, cross-functional role responsible for driving end-to-end product development—from problem discovery through design, execution, and iteration.

As the most senior designer on the team, you’ll be expected to operate autonomously, define ambitious product goals, and translate insights from users into elegant, scalable solutions. You bring a background in AI-native UX research and deeply understand the new frontier of AI-native versus traditional SaaS design methodologies.

Responsibilities | Outcomes You Will Own

Product Discovery & Research

• Lead solution discovery with customers to deeply understand their workflows, pain points, and needs while continuing to define and refine Knit’s Product Vision
• Plan and conduct regular interviews and usability tests to validate ideas and gather feedback - becoming the go to person for design tests with customers
• Synthesize insights into user flows, wireframes, journey maps and prototypes to inform product direction and engineering requirements
  
  

Collaborate and Drive the Product Roadmap

• Working closely with the Director of Product, evolve the reimagining of the Knit Platform
• Work cross-functionally with Engineering and AI teams to drive execution
• Prioritize ruthlessly - focus the team on what matters most and keep them aligned on goals
  
  

Design System Leadership

• Build and maintain our core design system in Figma in collaboration with design and engineering partners
• Champion design consistency and usability across the product - you are ultimately responsible for the user experience of the areas you own
  
  

Collaborate Cross-Functionally

• Serve as the voice of the user in daily standups, sprint planning, and retros
• Build tight relationships with GTM teams (Sales, Marketing, CS) to ensure product success post-launch and understand their customer perspective
• Present ideas and working prototypes to the entire company, including at quarterly reviews or check-ins with other departments
  
  

Required Skills & Experiences | Who You Are

• 10 years of design experience, with 3 years in high-growth startup environments (Series A or B), even though you may not be at a startup right now
• Proven ability to ship 0-1 AI-native products - end-to-end ownership across solution discovery, design, development, and launch - understanding the differences between AI-native and traditional B2B SaaS design - with a portfolio demonstrating this
• Deep experience with Figma - not just using it, but building design systems, component libraries, and scaling design processes
• Strong track record of leading B2B user research: conducting interviews, usability testing, and turning qualitative insights into actionable plans - knowing when to use the right tool for the job
• Comfortable collaborating deeply and independently with engineers and AI teams - you don’t need to code, but you ask the right questions and understand potential tradeoffs
• Skilled at managing ambiguity and complexity; you bring clarity and focus, especially when stakes are high
  
  

You’ll Truly Impress Us With

• Experience at frontier AI labs or other leading AI startups, creating new UX paradigms for AI-native products
• Having been the first design hire at a company
• A background in setting up user research and design validation from scratch
• Building a design system other designers and engineers have utilized
• Experience building tools specific to the market research industry
  
  

Benefits

Join Knit and be part of building the future of market research! We offer:

• Competitive salary and equity options
• Comprehensive health insurance (medical, dental, vision)
• 401(k) plan
• Access to Industrious offices worldwide as part of our company membership
• A company laptop and an onboarding technology stipend
• Flexible Paid Time Off
• Opportunity to make a foundational impact at a rapidly growing, AI-native startup
  
  

Our Core Values

We are a Championship Team. This means that we:

• Are 1% better every day: We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?”
• Play to win: We set audacious goals and push ourselves to achieve them with a bias towards action (When we see a need, we take initiative, and hold ourselves accountable to seeing it through)
• Keep the main thing the main thing: Identify what has the biggest impact and prioritize to focus on it
  
  

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