What are the responsibilities and job description for the Digital Media Buyer position at Klunk & Millan Advertising?
Job description:
- Support Media Team in the planning and development of paid media campaigns for digital advertising tactics
- Provide spend recommendations for various tactics available through digital advertising platforms (StackAdapt, Spotify, AudioGo, Google Ads, Meta Ads, etc.) to the Media Team
- Research digital media options during planning process based upon clients’ goals, including targeting options, ad formats, and campaign structure
- Execute client-approved digital media buys for multiple Agency clients
- Monitor digital media campaigns for performance and budgetary pacing on a regular basis
- Evaluate potential delivery of a wide range of digital media vehicles to determine which would most effectively drive KPIs
- Set up and facilitate implementation of social/digital tracking strategies, including Meta Conversions API (CAPI), LinkedIn Insight Tag, Stackadapt Universal Pixel, etc.
- Work with digital media sales representatives to develop customized programs that meet client budgets and goals, as needed
- Develop and maintain all digital media buys and post-buy analysis reporting
- Maintain client reporting through interactive dashboard(s) (via Google Data Studio) and provide actionable insights inform strategic shifts.
- Strong working knowledge of the Agency’s digital media buying software is a plus (StackAdapt, AudioGo, etc.)
- Source and communicate necessary ad material specifications and deadlines for all tactics within an approved plan
- Hybrid schedule available following first 90 days in office
Requirements
- A four-year degree
- 3 – 6 years of experience in a media department/advertising agency
- Experience in the research, planning, and execution of digital and social media ad campaigns
- Strong experience with StackAdapt, TikTok, Meta, Disney Campaign Manager, and other digital advertising platforms, including full campaign setup, audience creation, ad approval/support, and reporting
- Strong written and oral communication skills
- Strong experience with Excel, PowerPoint, and Word software
- Attention to detail and the ability to effectively multitask in a deadline-driven environment
- A lifelong learner with the desire to keep current in the changing digital media world through self-directed efforts
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Allentown, PA 18104