Director of Gym Operations

BURN BOOT CAMP CULTURE 

Burn Boot Camp fosters a dynamic and empowering culture centered around community-based fitness. Since its inception in 2015, the franchise has grown rapidly, fueled by a commitment to purposeful movement and high-energy workouts. The culture is driven by a mission to inspire, empower, and transform lives, creating an environment where members feel motivated and supported in their fitness journeys. 

POSITION OVERVIEW 

Position Overview: Director of Gym Operations 

The Director of Gym Operations at Burn Boot Camp leads corporate gym performance and oversees new gym openings, reporting to the VP of Franchise Operations. This role drives member satisfaction, profitability, and operational efficiency through the leadership of general managers in each location. Key responsibilities include achieving 60 and 90-day presale goals and operating goals post-opening, fostering growth and operational excellence.  

ACCOUNTABILITY 

The Director of Gym Operations is directly accountable for: 

• Achieving and exceeding performance metrics for all corporate gyms, with a specific focus on revenue, membership growth, operational efficiency, and profitability.
• Successfully launching new corporate gyms by meeting the target of a minimum of 300 members within 90 days of the grand opening and hitting 60-day presale targets.
• Leading and developing a high-performing team of direct reports to execute on sales, fitness, and operational goals.
• Maintaining and improving the brand’s high standards for member experience and operational excellence across all corporate locations.

ROLES AND RESPONSIBILITIES 

• Work with teams cross-functionally: Franchise Operations, marketing, technology, fitness etc.
• Drive performance: Analyze key performance indicators (KPIs) to identify trends, opportunities, and challenges within the corporate gym portfolio. Implement data-driven strategies to improve membership retention, sales, and overall profitability.
• Operational excellence: Ensure consistent application of the Burn Boot Camp operating system across all corporate gyms, maintaining high standards for cleanliness, safety, and the Blue Carpet Experience.
• New gym launches: Execute a comprehensive plan for new gym openings, hitting member and revenue goals.

• Sales & Marketing: Partner with the Sales Specialist to create and implement effective local marketing initiatives and sales strategies that drive new membership acquisition.
• Fitness & Experience: Work closely with the Fitness Specialist to ensure the "blue carpet experience" is consistently delivered. Maintain high standards for fitness product delivery and trainer performance.
• Technology & Systems: Oversee the Operations Specialist in providing technological support (Mindbody, LoopSpark) and ensuring new gyms are fully integrated into Burn Boot Camp’s DOMO dashboard operating systems.
• Communication & Reporting: Provide regular, clear, and concise reports on gym performance, project status, and team progress to the VP of Franchise Operations.

QUALIFICATIONS 

• Bachelor’s degree in business, Management, or a related field; an MBA is a plus.
• Minimum of 7-10 years of leadership experience in a multi-unit fitness, retail, or hospitality environment.
• Proven track record of successfully launching new locations and meeting aggressive membership and sales targets.
• Experience in a franchise or corporate-owned business model is highly desirable.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Exceptional leadership and team-building skills with a focus on coaching and development.
• Excellent communication and interpersonal skills.
• Willingness to travel for franchise support and company events.
• Deep understanding of gym operations, sales, and marketing strategies within the fitness industry.

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary.