What are the responsibilities and job description for the Senior Director, Media Planning & Strategy position at Klick?
The Klick Group—comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures—is an ecosystem dedicated to realizing the full potential of our people and clients in life sciences. Founded in 1997, we have offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work, Klick is committed to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do.
About Our Media Craft
Our Media Craft ensures that Klick’s work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.
Job Description
The Senior Director, Media Strategy & Planning leads integrated HCP and patient media strategy for a high-profile healthcare portfolio. This role turns complex market, audience, and channel inputs into clear media recommendations that clients trust and teams can activate. The role partners across media planning, analytics, research, creative, medical, account, Klick Applied Sciences, and Klick Labs to improve strategy, measurement, and business outcomes.
What You’ll Do
Required:
This role is to fill a net new vacancy here at Klick Health. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.
Our Commitment to Inclusion
Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.
About Our Media Craft
Our Media Craft ensures that Klick’s work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.
Job Description
The Senior Director, Media Strategy & Planning leads integrated HCP and patient media strategy for a high-profile healthcare portfolio. This role turns complex market, audience, and channel inputs into clear media recommendations that clients trust and teams can activate. The role partners across media planning, analytics, research, creative, medical, account, Klick Applied Sciences, and Klick Labs to improve strategy, measurement, and business outcomes.
What You’ll Do
- Set integrated HCP and patient media strategy across audience definition, channel architecture, investment approach, measurement design, and client recommendations.
- Identify and test media partners, tools, data sources, and planning approaches that improve audience quality, client learning, and campaign performance.
- Use AI and automation to improve insight development, planning quality, storytelling, and team efficiency while maintaining client confidentiality and data security standards.
- Lead new business and pitch strategy by shaping market landscape framing, audience strategy, media ecosystem recommendations, and agency positioning.
- Coach media planners through prioritization, quality control, client-facing strategy development, feedback, and career growth.
Required:
- 8 years of media strategy and planning experience, including recent pharmaceutical, biotech, life sciences, or regulated healthcare communications work.
- Experience developing omnichannel HCP and patient media strategies across digital, social, search, programmatic, endemic, point of care, video, TV, audio, and emerging media.
- Strong understanding of healthcare audience privacy, sensitive health data considerations, and appropriate handling of patient and HCP-level data.
- Experience working through MLR, legal, regulatory, and compliance review processes for healthcare media programs.
- Track record connecting campaign performance, audience insights, and marketplace dynamics to measurable client business recommendations.
- Experience leading media planners, including coaching, prioritization, quality control, performance feedback, and senior client presentation support.
- Comfort and enthusiasm for using AI as a regular part of how work gets done.
- Experience in rare disease, oncology, specialty pharma, launch planning, or small-audience activation.
- Knowledge of healthcare media measurement partners, audience platforms, or data providers such as Crossix, IQVIA, Symphony Health, Swoop, DeepIntent, or PulsePoint.
- Experience shaping cross-functional work with analytics, strategy, research, creative, account, medical, and regulatory teams.
- Portfolio or examples showing strategic pitch narratives, media frameworks, or client-facing recommendations for complex healthcare audiences.
This role is to fill a net new vacancy here at Klick Health. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.
Our Commitment to Inclusion
Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.