What are the responsibilities and job description for the Marketing & E-Commerce Coordinator position at Kiyonna Clothing, Inc.?
Join the Kiyonna Family!
Kiyonna is an online women's clothing company with a line designed to spark joy. We got our start in plus-size in 1996 and expanded to serve all sizes in 2021 — and everything we make is still designed to fit and flatter. We're proudly made in the USA, produced right here in Orange County. As a dynamic results-driven company, we're looking for a hands-on, self-motivated executor to become a key part of our marketing team.
This isn't a "post-and-schedule" role. We're looking for someone who already knows the platforms, can build launches end-to-end, and can keep production, creative, and marketing moving in harmony. If you like owning the execution side of a brand — turning a style launch into a live product page, an email, an ad build, and a social moment — this is for you.
What You'll Do:
Shopify & Merchandising
- Build and maintain product pages for every style launch on Shopify
- Merchandise the site — organize collections, launches, and navigation so everything goes live on time and looks great
- Run PDP (product page) experiments with the team to lift conversion incrementally
- Set up and manage on-site pop-ups, including taking vendor calls independently
Email, SMS & Paid Social
- Build and schedule email campaigns, plus text (SMS) and push notifications
- Build out Meta (Facebook/Instagram) ad campaigns for launches
Social Commerce & Influencers
- Set up and maintain product listings across Shop, Instagram/Facebook Shop, and TikTok Shop
- Coordinate influencer outreach, gifting, and content delivery
- Help respond to and engage with our community on social, in an on-brand voice
Content & Creative Support
- Partner with our graphic designer and video editor to bring launches to life — briefing them clearly and keeping projects on track
- Bring a good eye for aesthetics; some hands-on knowledge of CapCut and Canva is always a plus
- Contribute light, on-brand copy and social responses
Reporting & Cross-Functional Work
- Pull and read basic performance reports (comfortable with the numbers — you don't have to be a full-time analyst)
- Partner across production, creative, and the Head of Marketing to keep launch timelines in sync, working off the production and marketing calendar
What We're Looking For:
- Hands-on Shopify experience — building product pages and merchandising (required)
- Experience building email and Meta ad campaigns (required)
- Familiarity with social commerce: Shop, Instagram/Facebook Shop, and TikTok Shop
- A genuinely good written voice for social and brand
- Comfort pulling and reading basic performance reports
- A good eye for aesthetics, with some CapCut and Canva knowledge a plus
- Some experience working with Claude (or similar AI tools) a plus
- Highly organized, deadline-driven, and able to juggle multiple launches at once
- A positive, go-with-the-flow team player who can also run independently
- Knowledge of the fashion industry and e-commerce/retail is a big plus
- 2 years of relevant e-commerce experience
The Details:
- Location: In-house in Orange County, CA
- Schedule: 3 days per week (Tuesday, Wednesday, Thursday), 9:00 AM–5:30 PM, with the possibility of increasing days as you grow in the role
- Pay: Starting at $30.00/hour, based on experience
- Benefits: health, dental, and vision insurance; paid time off; retirement plan; and an employee discount (available with full time [30 hours] employment)
Salary : $30