Brand Marketing Manager

Who we are

Kittrich Corporation is a privately held, fast-growing international consumer products company dedicated to creating innovative, market-leading products sold across major retail, e-commerce, distributors, and specialty channels. Our diverse portfolio includes housewares, home décor, kitchen, textiles, tableware, office and stationery, yard and pest control, natural cleaning, health and beauty, pet, baby, furniture, and more.

About the role

We are seeking a highly motivated Brand Marketing Manager to build and lead brand and marketing communications strategy for our key priority brands. In this role, you'll define how our brands show up and connect with consumers across every touchpoint, including social media, PR and influencers, consumer reviews, Amazon, our direct-to-consumer (DTC) site, and retailer product pages. You'll lead day-to-day marketing efforts, bring structure to the planning and execution, and turn business priorities into campaigns that drive awareness and sales.

You'll start with our housewares brands, including Con-Tact® Brand, the leading shelf liner brand, and Magic Cover®, and expand to stationery, bath, and kitchen categories over time. 

You'll partner closely with our Product Marketing Managers, who own each category's product line, and with our Product Operations team. Together, you'll make sure every product reaches consumers with a clear, consistent, and compelling story.

Key responsibilities

Brand strategy and identity

• Set brand direction and 3-year brand goals alongside each category's product strategy (working alongside category Product Marketing Managers), and ensure they support each brand's long-term financial goals. 
• Define the target consumer and brand positioning, in partnership with the Product Marketing Managers. 
• Build or refine brand identities, style guides, and tone of voice standards, and ensure these execute consistently across every channel, including packaging.
• Partner with the Art Department to develop creative assets that support the creation of brand identities, style guides, PDP assets, etc. 

Marketing communications strategy

• Build an omni-channel marketing strategy that delivers a consistent brand experience and drives demand across retail stores, retailer.com, Amazon, DTC, and social: what we say, where we say it, and how we measure it.
• Develop social media strategy, content plans, and community engagement.
• Build the PR and influencer strategy, including creator partnerships and media outreach.
• Recommend a paid and retail media strategy to support future growth.

Campaign planning and execution

• Translate business goals and new product launches into campaign plans with clear timelines, deliverables, budgets, and success metrics.
• Develop campaign briefs that define the audience, messaging, creative direction, and channel requirements, and coordinate execution across email, SMS, social, influencers, paid media, PR, and e-commerce.
• Own marketing launch checklists, aligning content, website updates, creator activity, and customer communications with the launch timing and product availability set by Product Marketing and Product Operations.
• Serve as the day-to-day marketing contact for internal teams, agencies, and freelancers, and hold partners accountable for deadlines, quality, and deliverables.

Digital, e-commerce, and reviews

• Develop the DTC strategy and drive growth of our direct-to-consumer channel.
• Improve product detail page (PDP) content across Amazon, our DTC site, and retailer.com sites.
• Grow our Amazon presence through stronger content, ratings, and brand-building.
• Where needed, identify the product claims that matter most to consumers, and partner with Product Marketing to develop and substantiate them.
• Build programs to generate and grow consumer ratings and reviews, and turn review insights into action.

Launches, line reviews, and trade shows

• Own the consumer marketing plan within each go-to-market (GTM) plan, including awareness, digital content, PR and social, reviews, and retail marketing support.
• Lead consumer-facing launch plans for new products, built on the product messaging framework from Product Marketing.
• Develop brand and marketing updates for retailer line reviews and key trade shows such as The Inspired Home Show, in partnership with Product Marketing and Sales.
• Review all consumer-facing content for accuracy and brand consistency.
• Support Product Operations in development and preparation for key annual trade show booth – The Inspired Home Show (IHS). Travel to show is required (in March). Will be helping set up product displays for show and actively present during show with team.

Planning, budget, and performance

• Own the marketing calendar across brands, launches, seasonal moments, and retailer initiatives.
• Manage the marketing budget and track spend against plan.
• Set marketing KPIs, track performance, and report results with clear recommendations.
• Provide brand and marketing communications input during product portfolio reviews.

Team leadership

• Lead and develop the Marketing Coordinator, who produces sell sheets and sales tools using product content from Product Marketing.
• Build the processes and structure that will support future hires in social and PR, visual merchandising, and digital and retail media (this may evolve as priorities and needs shift).
• The role works closely with Product Marketing, Product Operations, Leadership, Sales, and the Art Department.

Qualifications

Required

• 5–8 years in brand marketing or integrated marketing, with at least 3 years in CPG or consumer products.
• Experience building brand positioning, identity, and style guides.
• Proven experience leading multichannel marketing across social, PR, influencers, email, and e-commerce.
• Hands-on experience growing brands on Amazon and DTC, including PDP content and ratings and reviews.
• Experience supporting brands at mass retail such as Walmart, Target, Amazon, or home improvement.
• 2 years of people leadership, plus experience managing agencies, freelancers, and budgets.
• Strong analytical skills: tracks KPIs, diagnoses performance, and makes data-backed recommendations.
• Clear, concise writer and presenter with strong creative judgment.
• Leads cross-functional work without direct authority; takes ownership and welcomes feedback while ramping up.
• A team-player who is highly collaborative working with internal cross-functional team members; willing to roll up their sleeves to problem solve.

Preferred

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus.
• Housewares, home organization, or home goods experience.
• Experience building a marketing function or team from the ground up.
• Experience with retail media and paid social.

Salary range

• $100,000–$150,000 per year

Benefits

• Medical insurance 
• Dental insurance 
• Vision insurance
• Life insurance
• 401K
• Paid time off 

What success looks like in the first 12 months

• Target consumer and brand positioning for our housewares brands defined jointly with Product Marketing.
• A brand identity and style guide in place and used across all channels.
• An approved marketing communications strategy covering social, PR and influencers, reviews, DTC, and Amazon.
• Measurable improvement in PDP content quality, ratings and reviews, and Amazon and DTC sales.
• A working marketing calendar, budget, and KPI report.
• Clear handoffs with Product Marketing, with no duplicate work.
• A plan for expanding to stationery, bath, and kitchen, and for future team roles.