What are the responsibilities and job description for the Content & Community Marketing Intern position at Kitsby?
Content Creator & Community Marketing Intern (Summer, College Credit Only)
Kitsby Baking Studio — SoHo, NYC
Hybrid | 10–20 Hours/Week | Summer Internship | College Credit Only
Kitsby is a culinary experience studio based in SoHo, NYC, focused on playful, hands-on dessert experiences that bring people together. Inspired by childhood memories of baking with family, Kitsby was created to build a community where adults can reconnect, create, and play. In a world that’s more connected yet often lonelier, our goal is to create an adult playground where guests can share meaningful moments through desserts. Kitsby grew from a love of baking and a craving for connection, and we aim to make life a little more playful.
We’re looking for a Content Creator & Community Marketing Intern for the summer to support social media content creation and community engagement. This role is ideal for a student interested in social media, food content, and brand storytelling in a fast-paced creative environment. We’re especially looking for someone who is outgoing, bubbly, and passionate about baking, with a natural on-camera presence and enthusiasm for creating engaging, personality-driven content.
Key Responsibilities
- Help manage and maintain the content calendar, including brainstorming and developing original content ideas
- Create a minimum of 4 short-form videos per week for Instagram Reels and TikTok
- Film primarily face-to-camera style content introducing classes, desserts, and studio experiences
- Work closely with the Marketing Coordinator to align content with upcoming classes and campaigns
- Capture and edit content in-studio and behind-the-scenes
- Cross-post content to Instagram Reels and TikTok
- Stay on top of trends and proactively pitch content ideas
Content Creation & Social Media
- Concept, film, and edit short-form video content
- Translate Kitsby experiences into engaging, relatable content
- Capture classes, desserts, and guest experiences
- Create UGC-style and personality-driven content
- Highlight new classes and seasonal offerings
- Maintain consistent posting cadence
- Collaborate with the Marketing Coordinator on content direction and priorities
Community Egagement
- Engage with comments and DMs on Instagram and TikTok
- Respond to class-related questions and highlight experiences
- Interact with followers to build community and brand loyalty
- Engage with tagged content and repost user-generated content when appropriate
Ideal Candidate
- Currently enrolled in college and eligible for college credit internship
- At least 1 year of internship or professional work experience (marketing, social media, content creation, or related)
- Comfortable on camera and confident creating face-to-camera content
- Strong understanding of TikTok and Instagram content formats
- Able to meet weekly content deadlines
- Creative eye and strong aesthetic instincts
- Passion for baking, desserts, or food content
- Strong communication and organizational skills
- Positive, outgoing personality suited for community-driven brand
- Comfortable working in a fast-paced studio environment
Internship Requirements
- Create minimum 4 short-form videos per week
- Help manage content calendar and content pipeline
- Engage with community on Instagram and TikTok
- Experience filming and editing short-form video using tools such as CapCut, Instagram Edits, or similar video editing software
- Must be comfortable appearing on camera regularly
- Hybrid schedule required
- 8–15 hours per week
- Must be available on weekends (primary class filming days)
- Must come into the SoHo studio at least once during the week
- Attend scheduled in-studio content capture sessions
- Must be able to commute to SoHo, NYC
Internship Benefits
- Unlimited access to Kitsby community events
- Hands-on experience building a brand through short-form video
- Portfolio-ready TikTok and Instagram content
- Experience in experiential marketing and food content
- Opportunity to develop on-camera presence and storytelling skills
- Work in a fun, creative culinary studio environment
Position Details
Term: Summer Internship (May 15-Aug 25)
Compensation: College Credit Only
Location: SoHo, NYC (Hybrid)
Schedule: 8–15 hours per week
Content Requirement: Minimum 4 videos per week community engagement
--------
We are an equal opportunity employer and value diversity and inclusion and belonging at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.