What are the responsibilities and job description for the Senior UX/UI Designer position at Kitestring?
As a Sr. Digital UX/UI Designer, you are responsible for designing intuitive, engaging, and seamless digital experiences for our client’s consumer-facing platforms across multiple touchpoints. This role combines hands-on design execution with a strong focus on improving user journeys through data-driven insights, iteration, and cross-functional collaboration.
Essential Job Functions
- Lead the creation of intuitive, user-centered digital experiences for customer-facing ecommerce journeys and internal operational tools.
- Design user flows, wireframes, and high-fidelity UI designs.
- Lead and contribute to ecommerce funnel improvements (landing, PDP, cart, checkout, post-purchase) by helping identify friction points and implementing iterative design enhancements.
- Lead and participate in discovery activities, including stakeholder meetings, competitive research, and basic user research to inform design decisions.
- Collaborate closely with Product Managers, Engineering, and business stakeholders to understand requirements and translate them into thoughtful design solutions.
- Iterate on designs based on feedback from fellow designers, stakeholders, usability testing, and performance data.
- Support A/B testing and experimentation efforts by preparing design variations and documenting hypotheses.
- Contribute and apply established design systems, component libraries, and brand guidelines to ensure consistency across experiences.
- Prepare clear design documentation and specifications for engineering handoff.
- Present work to internal teams with guidance, articulating design decisions and incorporating feedback constructively.
- Manage assigned tasks effectively while meeting deadlines in a fast-paced environment.
- Degree or certification in Design, Human-Computer Interaction, or related field, or equivalent practical experience.
- 5 years of digital design experience (web, ecommerce, SaaS, or similar environments).
- Foundational understanding of UX principles, interaction design, and responsive design.
- Experience creating wireframes and prototypes using modern design tools (Figma preferred).
- Familiarity with the end-to-end product design process, with hands-on experience contributing to shipped features.
- Comfort working collaboratively within cross-functional teams.
- Understanding of conversion rate optimization and data-informed design practices.
- Working knowledge of accessibility and usability best practices.
- Exposure to design systems, style guides, or pattern libraries.
- Experience supporting ecommerce projects or internal tools.
- Familiarity with analytics tools and user behavior insights.
- Basic understanding of front-end development concepts (HTML/CSS).
- Experience with AI prototyping and usability testing methods.