Product Manager, Lash Category

Job Description Summary

We are seeking a strategic, commercially minded, and detail-oriented Product Manager to lead category strategy and planning for our lash portfolio. This role will drive growth across retailers and channels by identifying assortment opportunities, shaping go-to-market strategy, and partnering cross-functionally to ensure consistent execution across consumer touchpoints.

Job Description

Category Strategy & Planning

• Develop and execute the long-term strategy for the lash category, aligned with brand objectives and market trends
• Identify white space opportunities through market research, trend analysis, and consumer insights.
  
  

Retailer & Channel Strategy

• Collaborate with sales and retail engagement team to tailor assortments and promotional strategies by retailer and channel (mass, drug, e-commerce, specialty)
• Prepare product presentations and sell-in decks for retailer line reviews and customer meetings
  
  

Product Development

• Lead end-to-end product development process from concept to launch, including ideation, packaging, pricing, positioning, and go-to-market plans
• Manage product timelines and cross-functional alignment with R&D, packaging, sourcing, design, sales, and operations teams
  
  

Competitor & Market Analysis

• Track competitive launches, pricing, and packaging to ensure differentiation and market leadership
• Stay on top of beauty and lash trends, influencers, and consumer behaviors
  
  

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
  
  

Additional Workplace Offerings (subject To Change Or Eligibility.)

• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks
  
  

Qualification(s)

Education(s):

Bachelor of Arts (B.A)

Work Experience

Experience Range IV: 8 - 13 years of relevant experience or industry exposure in a related field

Skill(s)

End to End Product Development, Market Analysis, Market Strategy, Market Trends

Language(s)

Korean

Certification(s)

Not Applicable

The anticipated compensation range is

69,000.00 - 137,000.00 USD Annual

Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.