Travel Media Relations Specialist

PARTNER RESPONSIBILITIES

• Execute monthly detail report 
• Execute maintenance of all trackers monthly 
• Execute maintenance and updating of target lists monthly
• Execute incremental updates to all Partner weekly
• Serve partners impeccably and look for opportunities to connect and maintain their brand.
• Direct partner responsibilities 
• Attend and participate in partner meetings.
• Attend partner events, broadcast segments, programs, etc. as needed and liaise with media.
• Attend events to support partner relationships, as necessary.
• Update and present partner marketing briefs.
• Lead a minimum of two partner accounts.
• Serve as Super Lead
• Share the editorial lead time calendar with each partner, which includes deadlines for all holiday and seasonal roundups.
• Participate in new business campaigns and present at new business meetings, as necessary.
• Lead strategy, goals, and result conversations with cross-disciplinary leaders and team members on partnership plans 

STRATEGY

• Build annual creative marketing plans for each partner that include marketing ideas for programming, packages, events, and charitable giving opportunities.
• Create a comprehensive and thoughtful public relations strategy for partners to maximize exposure.
• Ideate and source partnerships for programs, packages, events, and charitable giving
• Once approved by the Partner assign to the Programming Specialist/Strategist for execution.
• Act as liaison for all programming details to Hotel/Restaurant Partner and Programming Specialist/Strategist (in marketing meetings) 
• Draft story, messaging, and talking points
• Qualify media interest in story development
• Identify, maintain, and curate database of top-tier local, regional, and national media contacts.
• Oversee creation of press kit and multimedia library
• Create custom new media vehicles for better storytelling
• Monitor and respond to media successes
• Establish and maintain media relationships with local, regional, and national journalists and broadcast producers
• Coordinate media shoots and segments.
• Promote learning, influence choices and foster connections vis-à-vis media relations.
• Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips, and itineraries.
• Conduct proactive media outreach via print, online, broadcast, radio media, and non-traditional opportunities.
• Conduct outreach to key groups and audiences (e.g. concierge, residential) to achieve partner goals. 
• Stay on top of city-wide events and happenings and communicate opportunities for participation.
• Send annual community calendar and update quarterly
• Conduct Community Outreach on behalf of all Partners
• Establish and/or maintain memberships on behalf of Partners (e.g. CVBs, Member-based Neighborhood Business Organizations)
• Entertain media regularly
• Assist with media training, where necessary
• Work with the team to compile editorial calendars into a universal document that is broken down by publication and each month; include key pitch themes and lead time.
• Media Roundups - Compile seasonal, holiday, and travel-focused roundups and distribute two per month
• Measure and report
• Monetize the discipline on behalf of a business's bottom line, wherever possible.

OVERALL

• Engross yourself in culture, food, and travel, becoming an expert in its personalities, products, and processes.
• Cultivate career path and actively seek professional development opportunities alongside the company.
• Tell us what we do not know with regular candor.
• Brainstorm and innovate to improve company, job, and partners.
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
• Develop a keen understanding of measurement and reporting

• Engross yourself in culture, food, and travel, becoming an expert in its personalities, products, and processes
• Achieve goals and KPIs associated with job responsibilities.
• Maintain a nuanced understanding of media relations and the latest tools and applications.
• Keep up-to-date on current trends within the represented industries of the agency.
• Maintain an understanding of each partner’s visual brand and tone, and be able to create authentic stories that drive engagement and ultimately revenue for our partners.
• Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports, and plans as well as live and online presences.
• Similarly, work with colleagues to ensure resonant storytelling practices across marketing disciplines.
• Develop a keen understanding of measurement and reporting tools.
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns.
• Lead partner accounts.
• Lead projects or functions assigned by the Leader for the overall team.

REPORTING

• Measure and report.

IN-PERSON REQUIREMENTS

• Attend partner meetings in person (1x month)

• Attend additional partner meetings virtually as necessitated by partner

• Attend major media gatherings or events