Public Relations Strategist, Travel/Hotels

MEDIA RELATIONS STRATEGIST FOR HOTELS - TEXAS BASED ONLY

We are searching for an entrepreneurially-minded Media Relations Strategist. For this position, we prize technical ability, curiosity and experience in restaurants.

Previous PR experience in hospitality is a must.

Select Job Responsibilities

• Create comprehensive and thoughtful public relations strategies for partners to maximize exposure
• Conduct proactive media outreach via print, online, broadcast, radio media
• Draft story, messaging and talking points
• Identify, maintain and curate database of top tier local, regional and national media contacts
• Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries
• Entertain media regularly
• Qualify media interest in story development
• Execute media training, where necessary
• Oversee creation of press kit and multimedia library
• Create custom new media vehicles for better storytelling
• Monitor and respond to media successes
• Coordinate media shoots and segments
• Measure and report
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
• Create a comprehensive and thoughtful public relations strategy for partners to maximize exposure
• Conduct Community Outreach on behalf of all Partners and maintain trackers 
• Conduct outreach for Chef events (outreach and ownership)
• Maintain Memberships 
• Develop and manage Community Calendars 
• Monetize the discipline on behalf of a business’ bottom line, wherever possible
• Serve as an Account Lead for multi-disciplinary accounts
• Develop a trusting and successful relationship with the partner and manage the internal team’s success
• Lead communication internally and with partners, including weekly check-ins and updates on initiatives

Professional Skill Set Responsibilities

• Cultivate career path and actively seek professional development opportunities alongside the company
• Tell us what we do not know with regular candor
• Brainstorm and innovate to improve company, job, and partners
• Maintain a nuanced understanding of media relations strategy and current media landscape
• Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes
• Develop a keen understanding of measurement and reporting tools in media relations

Personal Traits & Habits Set

• An unshakeable passion for culture, food and travel
• Jedi-level brightness
• Desire to outdo oneself, above all others
• Empathy
• Optimism
• Easily obsessed with our partners
• Impeccable with one’s word
• Creativity
• Comfort with new business development
• Self-awareness
• Curiosity

Salary: $60-65K depending on experience.