General Manager - Boutique Pilates Studio (2 locations) Kink Pilates

Location: Newton Highlands, MA & Boston (North End), MA — in person

Pay: $70,000–$85,000/year performance bonuses

Job Type: Full-time, salaried, ~40 hrs/week

Industry: Boutique Fitness / Wellness / Hospitality

About Kink Pilates

Kink Pilates is a premium boutique Pilates studio with two locations in the Boston area - Newton Highlands and Boston’s North End. We are founder-led, growing 75% year over year, and known for the quality of our instruction and the vibrancy of our community. We are hiring our first General Manager to help us scale the next phase with discipline and intention.

The Role

The General Manager owns the operational and commercial performance of both studios, with primary accountability for revenue growth, member experience, team leadership, and the day-to-day systems that make a multi-location boutique studio actually run.

You do not need a Pilates background. The pedagogical expertise in this company lives with the founder and our lead instructors, and it stays there. What the GM needs is the ability to take that expertise seriously, ask the right questions, and integrate it with the things you already know how to read: occupancy, retention, revenue per member, staffing economics, and hospitality quality. Your job is not to evaluate teaching. Your job is to combine our team’s pedagogical judgment with operational and commercial data, and make better decisions than anyone is currently making in isolation.

What You’ll Own

• Revenue and growth across both studios, measured by agreed-upon KPIs around new member acquisition, retention, membership and package sales, and retail partnerships

• Software stack ownership: MarianaTek (scheduling, billing, member management), Flodesk and Brandbot (marketing), Fitgrid (instructor feedback), plus supporting tools. You get the most out of them, troubleshoot when they break, and manage vendor relationships

• Client experience and hospitality — member communications and the dozens of small interactions that determine whether someone feels well taken care of

• Hiring, personnel management, and team leadership across both locations

• Instructor operations alongside the lead instructor team — performance support, scheduling, sub coverage

• Studio scheduling and operational rhythms across both locations

• Event coordination, brand partnerships, and the operational glue that holds it all together

What You Bring

• 2 years in a management role in boutique fitness, hospitality, or premium retail operations

• Verifiable sales and revenue track record with specific KPIs you have owned and moved

• Experience leading a location through real change — restructuring schedules, having hard conversations, rebuilding systems

• You bring ideas to leadership, not just execution

• Genuinely comfortable with both numbers and direct conversation

• You understand the difference between premium boutique service and a franchise sales model, and have strong instincts about which side of that line every decision falls on

Tools that will help (not required): MarianaTek, Mindbody, ClubReady, Pike13, or similar studio management software; Flodesk, Klaviyo, Mailchimp, or similar email platforms; POS systems; CRM tools.

Schedule and Location

Approximately 40 hours per week, mostly in person across our studios (Newton Highlands and Boston’s North End) and Kink HQ in Lincoln, MA. A defined but semi-flexible schedule including weekdays and one weekend morning. We protect our team’s time outside working hours because it is the only way to do this job sustainably.

Compensation and Benefits

• Base: $70,000–$85,000, commensurate with experience

• Bonus: Opportunity for performance-based bonuses tied to studio KPIs, sales, and growth

• Health insurance

• Paid time off

• Professional development assistance

Timeline and Review Structure

We are hoping to fill this role ASAP but will accommodate the timing needs of an exceptional candidate.

The first 90 days are an introductory period for both of us. You will work closely with the founder to diagnose both studios, propose an operating plan, and begin implementation. We will hold a formal 90-day review to assess fit, progress, and the operating plan going forward. A second formal review at six months will evaluate performance against KPIs we will set together in the first 30 days. Continued employment past either checkpoint is contingent on demonstrated progress and mutual fit. This is a serious role and the review structure reflects that.

How to Apply

Send your resume. I’m also asking for a cover letter, but I’m going to make you a deal.

I do not want a formal letter. I do not want a list of keywords. I do not want “results-driven,” I do not want “passionate,” and if I see the phrase “thrive in fast-paced environments” I will probably stop reading. You can write whatever you want, in whatever form you want. It does not need to be polished. It does not need to be structured. It does not need to be a letter at all, technically. It just needs to be yours.

The deal is this: you write it yourself. Not AI. That is the only condition.

This job is people to people. I am a person. My clients are people. My team is people. You are a person. AI is not a person, and I will not be able to recognize you through it. Write me what you would write if a friend asked you why you wanted this job.

That is what I want to read.