What are the responsibilities and job description for the Graphic Designer position at King & Columbus?
Company Overview:
King & Columbus is a leading digital marketing agency operating across South Carolina and is a sister-company to The Post and Courier, South Carolina's largest locally-owned media company. At King & Columbus, creativity is at the heart of everything we do. As a leading agency in the industry, we are committed to pushing boundaries and delivering exceptional results for our clients. With a passion for innovation and a dedication to excellence, we inspire meaningful connections and drive success in every project.
Job Description:
The Graphic Designer for King & Columbus will be instrumental in shaping captivating visual experiences that elevate our clients' brands and engage audiences across diverse platforms. This position is the primary design resource for static and animated visual graphics to be used across various marketing platforms and channels. This position will be client-facing as needed and will be involved in presenting creative strategy and visual proofs. This is a hybrid position that may be based in our Charleston or Columbia offices.
Key Responsibilities:
- Lead the creative direction for client projects, ensuring alignment with brand objectives and surpassing expectations.
- Collaborate with cross-functional teams to conceptualize and execute innovative design solutions that resonate with target audiences.
- Translate client briefs into compelling visual narratives that communicate key messages and evoke desired emotions.
- Produce high-quality designs for print and digital mediums, including advertisements, marketing materials, web assets, and multimedia presentations.
- Stay abreast of industry trends and emerging technologies to drive design innovation and maintain a competitive edge.
- Oversee project execution from concept to delivery, ensuring adherence to deadlines and quality standards.
- Cultivate strong client relationships through effective communication, attentive listening, and a deep understanding of client needs.
- Collaborate with external partners and vendors to deliver integrated design solutions that drive business impact.
- Uphold brand consistency and integrity across all touchpoints, reinforcing our clients' identities and market positioning.
- Stay abreast on AI’s impact on graphic design and visual branding and leverage AI-powered design tools as needed.
Qualifications:
Education and Experience:
- Bachelor's degree in Graphic Design, Visual Communication, or a related field.
- Minimum of 2-3 years of experience in graphic design, with a proven track record of delivering impactful creative solutions.
Skills and Abilities:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software.
- Exceptional design sensibility, with a keen eye for composition, typography, and color theory.
- Strong leadership and collaboration skills, with a natural inclination towards mentorship and team empowerment.
- Excellent communication skills, with the ability to articulate and present design concepts effectively.
- Detail-oriented approach and a commitment to delivering flawless design executions.
- Adaptability and resilience in navigating complex projects and evolving client requirements.
- Passion for pushing creative boundaries and challenging the status quo to achieve excellence.