What are the responsibilities and job description for the Email Marketing Specialist position at KING ARTHUR FLOUR?
Meet Us: King Arthur Baking Company is an award-winning, audience-leading baking company with a strategic vision to be the resource for baking education and inspiration. Through traditional and new media, in-person and virtual education, we strive to be a leader in helping novice and expert bakers alike. We're not going anywhere - we've been part of the family since 1790. We work to build stronger communities and increase access and the connection to real foods. We take pride in our responsible sourcing and our "never bleached" guarantee. And we work closely with farmers, millers, and suppliers in a continued commitment toward sustainability. Our wheat flour is grown and milled right here in the United States. Flour this good uses only the purest ingredients, free from GMOs. As a founding B Corporation, we are committed to using the power of business as a force for social and environmental good. We believe every employee's contributions make our company what it is: vibrant, successful, and committed to spreading the joy of baking. We are a welcoming and inclusive 100% employee-owned company.
The Position: The Email Marketing Specialist balances the essential duties of broadcast campaign development and deployment while supporting the evolution of tactics for email marketing excellence at King Arthur. This cross-functional role works closely with the Direct-to-Consumer, Editorial, and Brand marketing teams to develop and consult on creative briefs, template design and development, and tracking to support sales and engagement objectives. This role partners with the Email Marketing Strategist to plan and carry out A/B testing, build audience segments, and analyze campaign results.
The Benefits: Yes, we have the regular "stuff" - medical, dental, vision, company paid short- and long-term disability, life insurance, paid time off to rest, paid holidays to have fun, a 401(K) with a company match. But here's what makes us different: 40 paid volunteer hours a year, profit sharing*, participation in the Employee Stock Ownership Plan (ESOP)* and knowing that those working with you are dedicated and engaged co-employee owners that believe in you and your extraordinary abilities to move us all forward.
Reports to: Email Marketing Program Manager
Location: Hybrid, White River Junction VT, United States. Ideal candidates will be located within a 2-3 hour drive of our offices in White River Junction, VT.
Pay: $19.00 - $23.00 per hour based on candidate experience.
Essential Responsibilities
- Daily coordination, production, QA, and deployment of broadcast emails.
- Assists with development and execution of A/B and multi-variate tests.
- Stays current on email marketing trends, competitive analysis, and best practices.
- Collaborates with the King Arthur Creative team on design strategy and media asset optimization.
- Assists with creation and dissemination of reporting dashboards to stakeholders on a monthly and ad-hoc basis.
- Ensures accessibility in email design using current best practices.
- Maintains strong working knowledge of email marketing tech stack and workflows.
This should not be construed as an exhaustive list of all job duties and responsibilities. There may be some variation and/or development of the above duties and responsibilities without changing the general nature of the job.
Qualifications
- 1 year of email marketing and campaign management experience
- Ability to code emails from scratch as well as using drag & drop editors
- Fluency in HTML and CSS for authoring and debugging email templates
- Excellent verbal and written communication skills that bridge technical and non-technical audiences
- Ability to analyze test results, draw conclusions, and tell stories through data
- Experience with enterprise email marketing platforms (Listrak, Klaviyo, Iterable or similar), dynamic content engines (MoveableInk), and common testing tools (Litmus, Email on Acid)
- Experience designing and developing mobile-first emails
- Knowledge of the current email client landscape, rendering quirks, and limitations
- Experience interpreting data using email marketing platforms, Google Analytics, and Excel
- Experience with business intelligence tools like Google Looker Studio or PowerBI a plus
- Experience with graphic design tools like Photoshop a plus
- Experience with AMP emails, advanced scripting, or templating languages a plus
Success factors/competencies for this role
- Task-oriented with excellent time and project management skills (Asana experience a plus)
- Comfortable with developing and following established routines and production cycles
- Ability to problem solve and identify creative solutions
- Strong desire to learn, innovate, and apply new concepts quickly and effectively
- Drives change, recommends actions for continuous improvement
- Thinks and acts strategically, understands how role contributes to larger goals and outcomes
- Provides exemplary customer service to both internal and external customers
- Sets high standards for oneself and drives accountability of collaborators
- Learns from mistakes and is receptive to feedback
- Effective communicator, listener and respects others’ points of view
- Meets challenges head-on and contributes to/owns decision making as required
- Maintains a positive attitude
- Community minded – applies self in and outside the office, volunteers
Physical Requirements
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Physical requirements
- Ability to look at a computer screen (i.e. lines of code) for extended periods of time
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Work environment
- Ability to maintain focus in an open office/shared workspace
- Ability to remain present and accessible if/when working remotely
It is the responsibility of every employee to contribute to a positive and safe work environment through cooperative and professional interactions with co-workers, customers, and vendors. As a proud Benefit Corporation, King Arthur Baking expects our employees to adhere to company-wide green norms and remain educated on company impact campaigns.
There's room at our table for you! Apply today.
Equal Employment Opportunity Employer
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors protected by law. King Arthur Flour provides reasonable accommodation to qualified individuals with disabilities to allow them to participate in both the application process and during employment. Such individuals are encouraged to seek accommodations to allow them to apply for a position, participate in the application process, and meet the essential functions and requirements of the position.
- Amounts vary based achievement of financial targets. Participation based on hire date and program entry date.
Salary : $19 - $23