Digital Strategy Director

COMPANY OVERVIEW

Founded in 2010, Los Angeles-based Kinetic Content creates and produces content for the global market. Led by founder and CEO Chris Coelen, Kinetic Content produces top-rated series for multiple platforms, including global smash hits Love Is Blind, The Ultimatum, and Perfect Match (all earning Netflix’s number one ranking in territories around the world), Married At First Sight, (Peacock’s newest #1 series), and Claim to Fame (ABC/Hulu’s summer standout). In 2022, Kinetic was acquired by Peter Chernin’s The North Road Company.

POSITION OVERVIEW

The Director of Digital Strategy will play a crucial role in leading the vision, development, and monetization of our podcast and digital-original video series portfolio. This strategic leader will collaborate with content creators, build a scalable business model, cultivate talent partnerships, and drive revenue growth across the network. With a deep understanding of podcast and digital media trends, the Director will ensure the company remains a front-runner in the creator economy and entertainment landscape.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Content Collaboration

• Partner with creative leads and production teams to oversee the development, launch and execution of video podcasts and digital-original series, ensuring alignment with strategic goals and audience expectations
• Supervise editorial direction, tone, and production standards
• Project manage all of the workstreams for shows in flight
• Collaborate with producers and hosts to ensure quality and innovation

Business Building

• Design and implement a scalable business model for the podcast network Digital series
• Own the digital P&L, programming volume, talent model, and production workflow
• Determine best distribution model for podcasts and digital series

Talent Relationships

• Identify and attract high-profile talent to partner with on podcasts and series
• Maintain strong working relationships with current hosts and key creators
• Negotiate talent deals in coordination with legal and business affairs

Monetization

• Oversee the monetization strategy for all podcast and digital content, including sponsorships, advertising, subscriptions, and licensing
• Establish and manage monetization and distribution partnerships and expansion strategies
• Identify potential means for strategic brand partnership and sales opportunities and work with SVP, Business Development and monetization partners to source them

Competitive Analysis & Industry Insights

• Continuously monitor and report on podcast and digital content trends
• Provide thought leadership on creator economy shifts, platform developments, and content innovations
• Benchmark against competitors to refine and evolve strategy

PROFESSIONAL QUALIFICATIONS

• 10 years of experience in digital media – with experience across both business and creative
• Proven track record of building and scaling a podcast or digital media business
• Strong network of talent, agents, producers, and platform partners
• Deep knowledge of podcast and digital platforms, monetization models, and creator trends
• Experience managing P&Ls and building high-impact teams
• Excellent leadership, negotiation, and communication skills
• Creative thinker with a strategic, data-informed approach to business growth
• Passion for storytelling and understanding of audience behavior across digital channels

WHAT WE OFFER

• Employer-paid medical benefits for employee, spouse, and dependents
• Paid parental leaves
• Flexible working conditions

EQUAL OPPORTUNITY & PAY TRANSPARENCY:

We believe great ideas come from diverse perspectives, and we’re proud to be an Equal Opportunity Employer. Everyone is welcome here, no matter your background, identity, or life experience. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other protected status.

Compensation for this role depends on a mix of factors, including your experience, skills, and the unique value you bring to the team. The listed range reflects our good-faith estimate of what we expect to pay for this role.