Senior Content Manager

Our Mission

Kindling exists to spark the fire within—fueling everyday adventurers with snacks that are packed with protein and full of flavor. We’re here to prove that better-for-you doesn’t have to mean boring. And we’re building more than a brand—we’re building a lifestyle, a community, and a movement.

The Role

This is your chance to help define and deliver the story of Kindling in its most shareable, watchable, scroll-stopping forms.

As Senior Content Manager, you’ll own our brand content strategy and execution—from concept to final cut. Your mission: make Kindling impossible to ignore on TikTok, Instagram, Meta Ads, Amazon, YouTube Ads, and beyond.

You’ll work hand-in-hand with our Creative Director to plan big, bold ideas—and then get scrappy making them real. Whether you’re storyboarding, capturing footage, directing shoots, editing videos, or collaborating with freelancers, you’ll ensure everything we put into the world burns with Kindling’s unmistakable vibe.

If you’re equal parts strategist and social-first maker, love telling stories that move people, and want to help build a brand that’s redefining better-for-you snacking—pull up a chair at our campfire.

Key Objectives

• Bring Our Brand to Life - Turn strategy into scroll-stopping, share-worthy content that builds community and drives growth.
• Master Our Content Calendar - Plan, prioritize, and deliver content that keeps us top of mind and true to our mission.
• Balance Art & Impact - Create work that’s as beautiful as it is effective—engaging consumers while driving results.

What You'll Do

Content Strategy & Planning

• Collaborate with the Creative Director and Marketing Manager to develop and manage our content calendar.
• Define content pillars and campaign themes that tell our story in fresh ways.
• Strategically think through how we show up in market to inspire, educate, and convert.

Video Production & Editing

• Storyboard, direct, capture, and edit brand content for TikTok, Instagram, Meta Ads, Amazon, and YouTube Ads.
• Own the look, feel, and pacing of our content to ensure it’s unmistakably Kindling.
• Direct smaller shoots yourself, while partnering with the Creative Director and external partners on larger productions.

Copywriting & Content Creation

• Write scripts and storyboard content that stays on-brand and is engaging.
• Collaborate with the Marketing Manager to ensure copy aligns with your content.

Collaboration & Partnership

• Work closely with the Creative Director, Head of Marketing, Marketing Manager, content creators, and freelance partners.
• Contract and manage external content creators and freelancers when needed.

Budget Management

• Plan and request budgets for content production.
• Manage spending for external contractors and paid content support.

Brand Stewardship

• Enforce our brand guidelines across all content.
• Help evolve our creative approach to keep it fresh, magnetic, and rebellious.

Performance & Optimization

• Partner on tracking content performance and analyzing what works.
• Strong understanding of platform best practices and rising trends.
• Adjust creative strategy based on engagement rates, sales impact, and brand consistency, with a basic understanding of SEO/GEO principles.

Ideal Experience

• 6–8 years of experience in content creation, social-first storytelling, or video-focused creative roles
• Strong short-form video content production and editing skills, including storyboarding, directing, shooting, and cutting content for TikTok, Instagram, Meta, Amazon, and YouTube
• Experience managing freelancers or content creators, including contracting, creative alignment, and feedback cycles
• Ability to build and manage a content calendar with multiple deliverables across channels
• Strong copywriting ability, especially scripting and shaping narrative flow
• Experience scaling content for a consumer brand, ideally lifestyle, CPG, or high-growth startup
• Expertise in short-form content—pace, hooks, structure, and platform-specific best practices
• Comfort analyzing content performance and adjusting creative direction based on engagement, conversion, and trends
• Deep familiarity with social trends, emerging formats, and rising creators
• Ability to lead shoots independently and partner with internal and external teams on larger productions
• Working knowledge of SEO/GEO basics as they relate to content distribution and performance
• Experience directing talent—both in-house and creators
• Ability to manage budgets for contractors, production, and paid content support
• Comfort evolving brand tone and visual approach while enforcing brand consistency
• Basic skills in photography, motion graphics, or light design
• Comfort experimenting with new tools, platforms, and creative tech
• Strong collaboration skills, working fluidly with Creative Director, Marketing, and external partners
• Experience developing content pillars and broader campaign themes

The Culture We're Building

We’re not just stacking resumes—we’re gathering the kind of people you’d want around a campfire. Curious minds. Brave creatives. Whole humans.

The Heartbeat – How we show up

• Be a Steady Flame – Transparent, consistent, and always lit with integrity.
• Invite Others to the Campfire – Every voice matters. Roast marshmallows, not ideas.
• Kindle Your Passions – Burnout isn’t a badge of honor. We value balance, walks in the woods, and midday creative breakthroughs.

The Output – What we expect

• Defend Our Den – Care about the craft. Own your wins and your misses.
• Seek Higher Ground – Challenge assumptions. Expand your view. Ask why (then why again).
• Take Swift Action – Light the match. Follow the spark. Adjust as you go.

Perks of the Gig

• Health, Dental, and Vision Insurance
• Unlimited PTO generous holidays
• Competitive parental leave (family-first, always)
• Tons of snacks, real talk, and laughter
• A career you’ll be proud of and a team that feels like family

Ready to Build Something that Matters?

Let’s make the snack aisle (and beyond) way more fun. If you’re a content strategist and maker who dreams big, moves fast, and believes in Kindling’s Mission—come help us ignite the future.