What are the responsibilities and job description for the Marketing Associate II position at KinderCare Learning Companies?
Key responsibilities include:
- A key contributor to the new center growth strategy, providing input and recommendations specifically related to grassroots community building and outreach.
- Research and recommend opportunities in local markets to build brand awareness, build community, drive inquiry, and assist with conversion and retention.
- Demonstrate an understanding of when and how to focus on brand awareness, preference/consideration, engagement, conversion, or retention.
- Leverage experience and results to inform future work.
- Ensure all marketing tactics are on strategy, on brand, focused on driving results, and measurable.
- Build a deep understanding of the consumer, needs of each consumer segment and movement of customers through the life cycle.
- Develop relationships with cross-functional business partners as needed to ensure successful execution in the market.
- Plan, organize, and manage multiple marketing projects and initiatives across various channels (email, social media, digital advertising, events, etc). This includes planning before a project starts, escalating issues that may arise and coming up with solutions, scheduling meetings to align and collaborate with key partners, documenting and following up on action items, and seeing campaigns through to execution.
- Utilize project management software to submit creative briefs to the creative team, manage project status, schedules, communications, execution, and changes to project scope.
- Bachelor’s degree in Marketing, Communications, Business, Project Management or related field, or equivalent work experience.
- 1-3 years of marketing or B2C sales experience.
- Proficient knowledge of Microsoft Word, Excel and Power Point; knowledge of Adobe suite is a plus.
- Excellent interpersonal, written and oral communication skills.
- Ability to work independently.
- Detail-oriented with excellent organizational skills
- Demonstrated customer-centric approach with a focus on customer service and process improvement.
- Resourceful self-starter who is comfortable with ambiguity and likes to take initiative.
- Entrepreneurial mindset with the ability to spot original branding opportunities.