Marketing Business Analyst

Kimball Midwest, a national distributor of maintenance, repair, and operation products, is searching for a Marketing Business Analyst for our Columbus, Ohio location.

As a Kimball Midwest associate, you will experience why we have been recognized as one of the Top Workplaces in Columbus Thirteen years in a row! Our sales revenue growth is dynamic, increasing from $1 million in 1983 to over $500 million today. Throughout all our growth we have kept the family owned and operated culture alive. At Kimball Midwest, you are a name and not a number and we pride ourselves on our unique culture. 

Mission: The Customer Journey Specialist operationalizes market intelligence to inform and align key business functions—lead distribution, territory planning, recruiting strategy, and long-term growth planning. This role ensures target market analysis (TMA) insights move beyond analysis into execution by embedding data-driven frameworks into enterprise processes and programs. 

Through disciplined analytics, cross-functional collaboration, and strategic integration, the Marketing Business Analyst drives smarter, evidence-based decisions that strengthen organizational alignment, optimize resource allocation, and advance long-term growth objectives. 

Responsibilities:

Customer Journey Insights 

• Map, analyze, and optimize the end-to-end customer journey to identify pain points, opportunities, and moments of impact that enhance the overall customer experience.
• Collect, synthesize, and interpret customer data, feedback, and behavioral insights to inform marketing strategies and program improvements.
• Partner with cross-functional teams to translate customer insights into actionable recommendations that drive engagement, satisfaction, and loyalty.
• Develop and maintain customer personas, journey maps, and segmentation models to ensure marketing initiatives are targeted, relevant, and customer-centric.
• Monitor key experience metrics (e.g., NPS, satisfaction, retention, conversion) and report findings to guide continuous improvement across touchpoints.
• Support the development of integrated marketing campaigns by ensuring alignment with customer insights and journey priorities.

Lead Distribution 

• Continue to own and refine the enterprise process for lead distribution to ensure accuracy, fairness, and alignment with market opportunity.
• Maintain data integrity and lead routing logic within enterprise systems
• Monitor lead flow performance, identifying opportunities to improve conversion, coverage, and speed to contact.
• Provide reporting and insights on lead distribution trends and impact.

Territory Planning 

• Design and implement a structured process for data-driven territory planning in close partnership with Sales and HR leadership.
• Translate TMA insights into practical market playbooks that identify where to win—focusing on areas with the highest potential for market share growth.

Recruiting Strategy Alignment 

• Partner with HR and Sales to translate TMA findings into targeted recruiting priorities.
• Identify priority markets for resource deployment based on opportunity data and growth potential.
• Help sales leaders prioritize where to focus their next hire, where to generate initial “seed” business, and where to activate local market campaigns (e.g., LPA) to warm up opportunity zones.
• Contribute insights that shape long-term workforce and talent planning strategies.

Continuous Improvement & Governance 

• Maintain and enhance the accuracy, timeliness, and usability of TMA data, dashboards, and tools.
• Monitor and report on the impact of TMA-driven decisions and strategies to ensure accountability and value realization.
• Stay connected with the salesforce to gather feedback, track usage, and share wins to build momentum and keep improving the experience.
• Create and maintain training and communication resources that drive adoption and confidence.
• Managing vendor relationships, ensuring data quality, and partnering with BI/IT to automate updates and reporting.

 Qualifications: 

• Bachelor's degree in Business Administration, Marketing, Data Science, Computer Science, or equivalent years of experience.
• 2-4 years of experience in data analytics.
• Advanced experience with SQL and Power BI/Tableau. 
• Familiarity with the Microsoft Suite.
• Strong project management skills.
• Experience working closely with a sales team is preferred. 

Additional Information:

This is a fully on-site position reporting to the office Monday through Friday. 

You must live in the state of Ohio to be considered for this position.

This role is not open to any kind of VISA sponsorship or work permit. 

We offer a benefits package that includes health, dental and vision insurance, company sponsored life, optional life and disability insurance, Health Savings Accounts and Flexible Spending Accounts, a 401(k) plus match, Tuition Assistance, Paid Parental Leave, Paid Time Off (PTO), a Dress for your Day dress code and paid holidays. 

Kimball Midwest is an equal opportunity employer that is committed to a program of recruitment of females, minority group members, individuals with disabilities, qualifying veterans and any other classification that is protected by federal, state, or local law.

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