Bilingual Chinese Marketing Specialist - Foodservice & Ethnic

Ability to commute/relocate: San Francisco, CA: Reliably commute or planning to relocate before starting work (Required). We do not offer relocation assistance.

Work Location: Onsite Office work and Hybrid telecommuting will be option after 6-month introductory period depending on performance and company policy

About the Role:

The Bilingual Chinese Marketing Specialist - Foodservice & Ethnic role is responsible for assisting the Marketing group in developing marketing tactics for foodservice activations and ethnic sales support

Job Qualifications:

• Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field.
• At least 3 years of experience or equivalent exposure in a corporate environment, preferably within the foodservice, ethnic foods, or consumer packaged goods industries.
• Must be able to lift and carry 30-50 lbs.

Skills:

• Reading and Writing Mandarin and Cantonese 
• Comfortable with “numbers” is must
• Strong MS Excel and PPT skills
• Experience in Mailchimp, Canva, Photoshop, InDesign and Illustrator is a must.
• Ability to see various trends from numbers
• Strong creative writing skills
• Team player and comfortable with having multiple supervisors
• Willing to tackle any projects not limited by the job descriptions

Responsibilities:

• Event Management: Assist in planning and executing national and regional food service events.
• Marketing Strategy: Collaborate with the sales team and agencies to develop and implement various marketing tactics.
• Data Analysis: Analyze marketing data and prepare a scheduled report to National Sales Managers.
• Partnership Management: Collaborate with the vendor and various chef influencers to support partnership activities.
• Sales Support: Prepare presentations and documents to assist the sales team in driving business growth.

Ethnic Marketing 

• Develop ethnic product catalogs for multiple group versions
• Manage product registration for vendors
• Design advertising creatives tailored to ethnic markets and retailers
• Compile import data reports and monthly summaries
• Collaborate with external agencies to develop and implement sales tactics
• Support the ethnic sales team with marketing initiatives and activities
• Create sales sheets and launch decks for retail and foodservice market 
• Attend an ethnic trade show
• Assist in translating website content from English to Chinese 
• Any marketing support that Ethnic managers may need

Foodservice

• Help assist research in Foodservice industry using AI-powered research platforms
• Create email marketing content (Mailchimp) for Foodservice promotions and food shows, and provide monthly performance reports
• Support in the execution of Foodservice trade shows such as preparing recipe cards, poster board, giveaway and other event materials
• Work closely with the agency & vendor to execute PR & marketing strategies, ensuring consistent messaging and brand alignment across all communication channels in both Foodservice 
• Develop graphic and creative content for media placement."
• Support ongoing marketing initiatives, aiding in the development of promotional materials and digital content
• Deliver quarterly industry and sales intelligence reports to drive data-driven business decisions
• Collaborate with the Assistant Manager and the Foodservice Sales Team to cultivate business relationships and identify new sales opportunities, assisting with lead generation and client outreach
• Work with chefs to develop recipes, website content and webinars
• Collaborate with culinary teams to create recipes, webinars, and engaging digital content, while managing ongoing website and product updates.

*The company reserves the right to add or change duties at any time.

Salary: Salary commensurate with experience