Senior Manager, UX & Digital Design - US

SUMMARY

The Senior Manager, UX & Digital Design is responsible for defining and leading the user experience strategy for Kids2's global digital ecosystem. This role champions user-centered design across brand websites, digital campaigns, and future consumer experiences, ensuring every interaction is intuitive, engaging, accessible, and aligned with business objectives.

As the organization's UX leader, this individual translates consumer insights and business goals into seamless digital experiences that strengthen our brands and support Kids2's growing direct-to-consumer strategy. Working closely with Marketing, eCommerce, IT, and Development, the Senior Manager establishes UX best practices, information architecture, and design standards while leading the execution of digital experiences through the Senior Digital Designer.

PRIMARY RESPONSIBILITIES

UX Strategy & Experience Leadership

• Define and lead the UX vision, strategy, and design standards across Kids2's digital ecosystem.
• Develop user journeys, customer flows, information architecture, wireframes, and interactive prototypes for websites and digital experiences.
• Champion user-centered design principles through research, usability testing, analytics, and continuous optimization.
• Identify opportunities to improve usability, accessibility, engagement, and conversion across digital platforms.
• Establish UX governance, best practices, and scalable design systems.

Digital Experience

• Lead the UX strategy for new websites, landing pages, campaign experiences, and future digital initiatives.
• Partner with Brand Marketing, eCommerce, and Development to translate business objectives into intuitive digital experiences.
• Ensure responsive, accessible, and mobile-first experiences that meet both customer and business needs.
• Review and approve digital design solutions to ensure alignment with UX standards and brand guidelines.

Team Leadership

• Lead, coach, and develop the Senior Digital Designer.
• Provide strategic direction, creative feedback, workload prioritization, and professional development.
• Foster a collaborative environment focused on innovation, continuous improvement, and design excellence.

Cross-Functional Partnership

• Collaborate with Marketing, Product Marketing, Consumer Insights, IT, Development, and eCommerce teams throughout project planning and execution.
• Present UX recommendations and customer insights to leadership and cross-functional partners.
• Balance user needs, business objectives, technical feasibility, and project timelines.

Innovation & Optimization

• Stay current on UX methodologies, accessibility standards, AI-powered design tools, and emerging digital technologies.
• Recommend new capabilities and enhancements that elevate the customer experience and support Kids2's digital transformation.
• Leverage analytics, heat maps, user testing, and consumer feedback to continuously improve digital performance.

QUALIFICATIONS

Education

• Bachelor's degree in User Experience Design, Human-Computer Interaction, Digital Design, Graphic Design, Interactive Media, or related field.

Experience

• 7–10 years of experience in UX, product design, digital experience, or interactive design.
• 3 years leading UX initiatives for enterprise websites or digital products.
• Experience managing or mentoring creative professionals.
• Strong portfolio demonstrating UX strategy, information architecture, wireframing, prototyping, and digital experience design.
• Experience collaborating with developers and cross-functional business teams.
• Consumer products, retail, or eCommerce experience preferred.

Knowledge, Skills & Abilities

• Expert knowledge of UX research, interaction design, information architecture, and customer journey mapping.
• Strong understanding of usability testing and accessibility (WCAG) standards.
• Advanced proficiency in Figma and Adobe Creative Suite.
• Experience building scalable design systems and component libraries.
• Working knowledge of responsive design, CMS platforms, HTML/CSS, and modern web technologies.
• Familiarity with Google Analytics, Hotjar, or similar UX measurement tools.
• Excellent communication, presentation, and stakeholder management skills.
• Strong leadership, coaching, and collaboration abilities.

CERTIFICATES, LICENSES, REGISTRATIONS

• UX, Human-Centered Design, Design Thinking, or Accessibility (WCAG) certifications preferred.
• Agile or Scrum certification is a plus.

COMPUTER / TECHNICAL SKILLS

• Advanced proficiency in Figma, Adobe Creative Suite, Microsoft Office, and Google Workspace.
• Expertise in UX methodologies, wireframing, prototyping, information architecture, and responsive design.
• Experience with design systems, CMS platforms, and web technologies (HTML/CSS knowledge preferred).
• Familiarity with UX analytics and testing tools (Google Analytics, Hotjar, Microsoft Clarity, UserTesting, or similar).
• Experience with project management tools such as Smartsheet, Workfront, Jira, or Asana.
• Ability to leverage AI-powered tools to enhance UX research, design, an

PHYSICAL DEMANDS

• While performing the duties of this job, the team member is regularly required to talk or hear.
• The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl.
• The team member is occasionally required to stand, walk, and taste or smell.
• The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 - 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT

• General office environment