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Brand Representation Manager

Kia America
Irvine, CA Full Time
POSTED ON 12/1/2025 CLOSED ON 1/1/2026

What are the responsibilities and job description for the Brand Representation Manager position at Kia America?

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.

Status

Exempt

General Summary

The Brand Representation Manager is responsible for advancing Kia America's dealer image, identification, and retail branding programs, to achieve annual quantity and quality objectives. The position partners with national and regional stakeholders to promote and achieve rapid adoption of Kia America's image standards and principles to achieve maximum participation among dealers to improve the customer experience at Kia dealerships. Activities that this position leads and manages include program budget oversight, coordination with regional personnel and vendors regarding implementation of projects, supervision of vendor program and project managers, and administering dealer identity and branding programs.

Essential Duties And Responsibilities

1st Priority - 35%

Manage Dealer Image Facility Program and project management team (vendors) for specific assigned Regions to ensure compliance with corporate standards, branding standards, and the highest possible level of accurate brand representation. Scope of financial responsibility is up to $25mm annually.

2nd Priority - 25%

Manage the Dealer Identification Sign program for assigned Regions by overseeing signage package reviews, coordinating with regional personnel on sign projects, and oversee vendor responsible for implementation of program.

3rd Priority - 20%

Uphold Kia dealer facility standards by collaborating with regional personnel, network planning team and vendors on implementation of new standards and dealer compliance with standards in Dealer Sales and Service Agreement Addendums.

4th Priority - 10%

Administer the Retail Display and Point-of-Sale program by tracking and reporting on dealer compliance, overseeing program content and pricing.

5th Priority - 10%

Backup for other Brand Representation Manager. Ad hoc and special reporting, as requested.

Qualifications/Education

Bachelor’s degree in Business Administration, Marketing, or a related field from a fully accredited college or university, or a similar principle or equivalent work experience, is required.

Job Requirement

Overall Related Experience

  • 8 years automotive industry experience in positions including merchandising, construction management, brand representation/visual communications, and/or facility design.
  • Automotive OEM or dealership-experience a plus.
  • Requires high-level organizational, project management, planning and analytical experience.

Directly Related Experience

  • 5 experience in managing vendor relationships and negotiate contracts.
  • 5 years of experience with project management (management of multiple, concurrent projects) preferred.

Specialized Skills And Knowledge Required

  • Advanced writing skills required (written communications with vendors and Dealers, preparation of contracts, statements of work, etc.)
  • Advanced oral communication skills, including ability to advocate for internal approval on business proposals, and ability to work on a team and satisfactorily resolve competing issues.
  • Advanced PC skills in a Windows environment (Excel, Word and PowerPoint software) required.

Competencies

  • Care for People
  • Chase Excellence Every Day
  • Dare to Push Boundaries
  • Empower People to Act
  • Move Further Together

Pay Range

$87,316.74 ~117,873.05

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.

Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.

Disclaimer: The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Salary : $87,317 - $117,873

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