What are the responsibilities and job description for the Multimedia Designer position at KHS America, Inc.?
Description
Position summary:
The Multimedia Designer role complements a highly dynamic, diverse, and cross-functional creative team, including other graphic design and video team members. This person will offer their creative abilities in graphic design while participating in video production efforts for the KHSA Family of Brands. The role requires proficiency in creating compelling and dynamic imagery to support brand marketing campaigns.
Essential functions and responsibilities:
• Design effective and efficient graphic material to support brand sales initiatives, campaigns, and promotions, including branded websites, print and digital advertising, brochures, catalogs, price lists, point of sale, packaging, social media graphics, digital support elements, etc.
• Participate in setting up and capturing multi-camera video productions and livestreams.
• Edit video content for product demonstrations, interviews, musical instruction, music lifestyle scenarios, and other types of communications for internal and external end-users for publication on websites, YouTube, social media platforms, in-person & virtual events, and other placements.
• Participate in the creative process at both a strategic and tactical level, focusing on the development of a differentiated, relevant, and consistent message that is tied to the core position/identity of each brand.
• Adherence to corporate identity guidelines for all KHS America brands for the purpose of creating brand consistency across all marketing and communications channels.
• Manage and execute projects by assigned deadlines.
• Transparent and regular communication with team members as to project status.
• Assist in maintenance and investment due diligence for hardware/software upgrades.
• Assist in maintenance, archival, and documentation of physical and digital files.
• Maintain regular job attendance; days and hours of work are Monday-Friday, 8-hour scheduled days; job may require additional work performed evenings and weekends.
Nonessential functions:
Will be required to perform other duties as requested, directed, or assigned.
Success factors/job competencies:
• Ability to communicate (orally and in writing) and to interact in a professional manner when dealing with internal staff, remote team members, consultants, performing artists, retail customers, and consumers.
• Ability to collaborate with and organize project participants (colleagues, international partners, artists, educators, models) for maximum efficiency and optimal asset quality.
• A sense of purpose, pride, and ownership over the work of the entire Marketing Team and clear focus on creating positive experiences for our customers.
• Participation as an active member of the Marketing team, supporting individual team members and the whole through responsible and honest communication and timely follow-through.
• Ability to accept and offer constructive feedback with openness, respect, and tact, with the goal of continuous improvement of self and team.
• Self-direction while prioritizing, organizing, and executing work.
• Ability to work both independently and with others.
• Commitment to Company values of music, integrity, ingenuity, respect, and alignment.
Physical demands and work environment:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical demands:
While performing the duties of the job, incumbent is required to:
• Frequently sit, stand, walk, talk, hear, crouch, and kneel.
• Reach with hands and arms.
• Use hands to manipulate, grasp, or interact with objects, tools, or controls.
• Employee must occasionally lift and/or move 50 pounds.
• Specific vision abilities required by the job include close vision, color vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
Work environment:
Work is primarily conducted in a temperature-controlled office environment with occasional work in warehouse and production environments. Work may also be conducted at trade shows/clinics and outside locations which means exposure to diverse environmental conditions and potentially varying weather. Work is conducted with varying lighting and noise levels. Prolonged periods sitting at a desk and working on a computer. Occasionally, several hours per day may be spent operating a motor vehicle or traveling in an airplane.
Performance standards:
• Quarterly performance appraisal
• Attainment of time-bound goals established between supervisor and incumbent.
Requirements
Qualifications required:
• Bachelor's degree with major or significant coursework in Art, Graphic Design, Video Production, or related disciplines; equivalent work experience may be considered in lieu of educational prerequisites.
• 2 years of professional experience in graphic design or video production/editing in a business, freelance, or educational environment.
• Proficiency in print and digital content creation including print layout and design (e.g., ads, brochures, catalogs, point of sale, packaging).
• Proficiency with Adobe Creative Suite applications, such as InDesign, Photoshop, Illustrator, Premiere Pro, or After Effects.
• Experience with integrated marketing campaign execution and developing lifestyle-based creative content.
• Experience in optimizing content for web and social platforms.
• Detail-oriented with excellent communication, time management, and project management skills.
• Possess valid motor vehicle operator's license with a company-acceptable driving record as incumbent will be required to drive to industry events, etc.; also, must be able to travel by airplane.
Qualifications desired:
• Design and video production experience working for a for-profit business.
• Creative copywriting skills.
• 3D modeling experience.
• Experience in lighting, audio capture, camera operation, and composition.
• Experience in video post-production including editing, color correction, audio mixing, and motion graphics.
• Experience as a musician and/or developing music industry creative content.
• Photography skills (lifestyle, action, model, and product photography).
• Experience with project management tools (e.g., WRIKE, Asana, Monday).
• Experience with a Digital Asset Management Platform (e.g., Canto).