What are the responsibilities and job description for the Lifecycle Marketing Manager (Remote) position at Kforce Technology Staffing?
RESPONSIBILITIES:
Kforce has a client in Mountain View, CA that is seeking a Remote Lifecycle Marketing Manager, Mailchimp Contract Worker, to join their team.
Summary:
The client's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses' success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Our Mailchimp team oversees end-to-end lifecycle marketing for the Mailchimp product. The Ecosystem Lifecycle Marketing Team is looking for an experienced Marketer to help develop best-in-class lifecycle campaigns that drive our Mailchimp business. Using customer data, insights, and marketing automation tools, this position will be responsible for creating and executing campaigns that engage, retain and delight our Small Business customers throughout their lifecycle.
Responsibilities:
* Design, launch, and manage multiple end-to-end campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in-product display, push, and SMS channels
* Identify the customer insights and data needed to construct, roadmap and measure effective go-to-market strategies
* Own the deliverables, deadlines, and measurement of campaign automations in Martech, Automation, and Project Management platforms (Eloqua, Marketo, QuickBase, Campaign Manager, etc.) to drive conversion, unit growth, and revenue
* Partner with Data Scientists and operational teams to drive effectiveness through the use of models and AI
* Partner with analytics org to build, roadmap, and measure ongoing testing and optimizations
* Partner closely with cross-functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns against the Business and Lifecycle Marketing vision
REQUIREMENTS:
* CRM marketer with 5 or more years of experience in B2C or B2B lifecycle marketing
* Deeply understand customer and behavioral data and how marketing attributes are used to best segment and target campaigns
* Strong analytical and problem-solving skills to understand data sources, martech capabilities, data mapping, campaign logic, and campaign performance
* Use of Marketo or Campaign Manager is a plus
* Exceptional executional and project/time management skills
* Comfortable partnering with technical teams to optimize use of data, modeling, AI and martech stack to drive marketing effectiveness
* Ability to be Agile in campaign development, execution and delivery of results
* Ability to manage multiple complex projects, stakeholders, and competing priorities
* Ability to create long-term learning agendas to iterate and learn quickly to optimize campaigns against business KPIs
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
Kforce has a client in Mountain View, CA that is seeking a Remote Lifecycle Marketing Manager, Mailchimp Contract Worker, to join their team.
Summary:
The client's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses' success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Our Mailchimp team oversees end-to-end lifecycle marketing for the Mailchimp product. The Ecosystem Lifecycle Marketing Team is looking for an experienced Marketer to help develop best-in-class lifecycle campaigns that drive our Mailchimp business. Using customer data, insights, and marketing automation tools, this position will be responsible for creating and executing campaigns that engage, retain and delight our Small Business customers throughout their lifecycle.
Responsibilities:
* Design, launch, and manage multiple end-to-end campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in-product display, push, and SMS channels
* Identify the customer insights and data needed to construct, roadmap and measure effective go-to-market strategies
* Own the deliverables, deadlines, and measurement of campaign automations in Martech, Automation, and Project Management platforms (Eloqua, Marketo, QuickBase, Campaign Manager, etc.) to drive conversion, unit growth, and revenue
* Partner with Data Scientists and operational teams to drive effectiveness through the use of models and AI
* Partner with analytics org to build, roadmap, and measure ongoing testing and optimizations
* Partner closely with cross-functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns against the Business and Lifecycle Marketing vision
REQUIREMENTS:
* CRM marketer with 5 or more years of experience in B2C or B2B lifecycle marketing
* Deeply understand customer and behavioral data and how marketing attributes are used to best segment and target campaigns
* Strong analytical and problem-solving skills to understand data sources, martech capabilities, data mapping, campaign logic, and campaign performance
* Use of Marketo or Campaign Manager is a plus
* Exceptional executional and project/time management skills
* Comfortable partnering with technical teams to optimize use of data, modeling, AI and martech stack to drive marketing effectiveness
* Ability to be Agile in campaign development, execution and delivery of results
* Ability to manage multiple complex projects, stakeholders, and competing priorities
* Ability to create long-term learning agendas to iterate and learn quickly to optimize campaigns against business KPIs
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
Salary : $59 - $70