Market Product Pricing Lead

Responsibilities

Kforce has a client that is seeking a Market Product Pricing Lead in McLean, VA. Key Responsibilities:

• Develop and implement pricing, packaging, and monetization strategies for technology products and solutions
• Translate technical capabilities and product concepts into clear, scalable, and commercially viable offerings
• Establish product pricing metrics, core units, tiers, bundles, add-ons, support levels, and expansion opportunities
• Evaluate pricing models, including fixed-fee, subscription, recurring, usage-based, capacity-based, outcome-based, and hybrid structures
• Determine whether offerings should be positioned as standalone products, accelerators, add-ons, professional services, or components of broader solutions
• Analyze customer segments, use cases, willingness to pay, market demand, and competitive positioning
• Develop pricing models, cost analyses, financial forecasts, scenario analyses, and business cases to support strategic decisions
• Balance customer value, delivery costs, procurement requirements, operational complexity, and profitability objectives
• Collaborate with product management, engineering, sales, finance, contracts, delivery, and operations teams to validate pricing strategies and offering structures
• Support product launches, go-to-market strategies, sales enablement, and executive-level recommendations
• Use market research, customer feedback, and commercial performance data to refine pricing strategies over time
  
  

Requirements

• Enterprise product pricing experience within a technology environment
• Experience pricing software and/or hardware products, not just services
• Experience partnering cross-functionally with Product, Engineering, Sales, Legal/Contracts, Finance, and/or Supply Chain
• Hands-on experience with pricing models and analysis, not just high-level strategy
• Experience with systems such as Salesforce CPQ, HubSpot, Microsoft Dynamics or similar ERPs
• Strong background in pricing strategy, product packaging, and monetization
• Understanding of the full product sales lifecycle, including GTM, renewals, and upsell
• Senior-level professional who is proactive, comfortable with ambiguity, and able to operate independently
  
  

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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