What are the responsibilities and job description for the Freelance Social Media Content Creator position at Keystone Ridge Designs?
Freelance Social Media Content Creator
Keystone Ridge Designs, a manufacturer of commercial site furnishings in Butler, PA, is looking for a creative freelance social media content creator to help us capture and produce engaging short-form video content.
We’re looking for someone who understands what works on social media and can turn our products, manufacturing processes, and people into interesting, authentic content for platforms like Instagram, Facebook, LinkedIn, and TikTok.
This is a freelance/contract opportunity focused specifically on social media video creation, with content primarily captured on-site at our Butler manufacturing facility.
What You'll Do
- Film and edit short-form videos, including Reels and other social-first content.
- Capture interesting behind-the-scenes footage of products being made, including welding, fabrication, powder coating, assembly, packaging, and other manufacturing processes.
- Feature finished products, new product launches, custom projects, and other visually interesting work.
- Incorporate employees and personalities into content when appropriate to give followers a look at the people behind our products.
- Identify opportunities for fun, timely, and on-trend content while keeping it appropriate for our brand and audience.
- Turn raw footage into polished, engaging videos with music, text, transitions, voiceovers, or other elements as appropriate.
- Collaborate with our marketing team on content ideas while also bringing your own creative concepts to the table.
What We're Looking For
- Experience creating engaging short-form social media videos.
- A strong understanding of current social media trends, formats, editing styles, and best practices.
- Comfortable filming in a manufacturing environment and working with employees who may not be accustomed to being on camera.
- Ability to make industrial and manufacturing processes feel interesting, approachable, and visually engaging.
- Strong video shooting and editing skills using the tools and platforms you prefer.
- Creative, dependable, and able to work independently.
- Ability to visit our Butler, PA facility regularly for content capture.
This could be a great fit for a freelancer, independent creator, videographer, or an emerging social media professional looking for content creation experience.
Work Location: Hybrid remote in Butler, PA 16001