What are the responsibilities and job description for the Public Relations Coordinator position at Keystone Cooperative?
Job Description
The Public Relations Coordinator is responsible for advancing and protecting the Keystone Cooperative brand through strategic community engagement, charitable foundation management, media relations, and cause marketing initiatives. This role serves as a key ambassador for Keystone, ensuring our brand is represented professionally and consistently across community events, trade shows, charitable programs, and external communications.
Key Responsibilities
Keystone Charitable Foundation
The Public Relations Coordinator is responsible for advancing and protecting the Keystone Cooperative brand through strategic community engagement, charitable foundation management, media relations, and cause marketing initiatives. This role serves as a key ambassador for Keystone, ensuring our brand is represented professionally and consistently across community events, trade shows, charitable programs, and external communications.
Key Responsibilities
Keystone Charitable Foundation
- Manage the day-to-day administration of the Keystone Charitable Foundation.
- Develop and execute strategies to increase foundation awareness, engagement, and impact.
- Coordinate foundation-driven events, fundraising activities, sponsorships, and communications.
- Track foundation outcomes and report on community impact.
- Oversee Keystone's community investment impact and charitable giving initiatives.
- Evaluate, track, and maintain records of sponsorships, donations, and community partnerships.
- Ensure community investments align with Keystone’s strategic priorities and values.
- Provide reporting and insights on community engagement activities and outcomes.
- Ensure Keystone's brand presence delivers maximum value and maintains a professional image at community events, trade shows and industry exhibitions.
- Lead the coordination and promotion of cause marketing programs, including initiatives such as Propane with Purpose.
- Collaborate with business units to develop campaigns that drive community impact while supporting business objectives.
- Measure and communicate the effectiveness of campaigns and promotional efforts.
- Support the Director of Public Relations by coordinating media inquiries, press releases, and public relations activities.
- Support development and distribution of Keystone Voice and other external communications.
- Build and maintain relationships with media outlets and community stakeholders.
- Exceptional written and verbal communication skills.
- Strong organizational and project management abilities with attention to detail.
- Positive, professional, and relationship-focused personality.
- Ability to build relationships and effectively communicate with employees, leaders, customers, community partners, and media representatives.
- Strategic thinker with the ability to identify creative opportunities to expand brand awareness and engagement.
- Strong presentation and public speaking skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Self-motivated with the ability to work independently and collaboratively.
- Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field required.
- 2-5 years of experience in public relations, communications, marketing, event management, or related fields preferred.
- Experience coordinating community engagement initiatives, events, or nonprofit programs is preferred.
- Experience with media relations, public speaking, and project management is desirable.