What are the responsibilities and job description for the Digital Marketing Analyst position at KeyBank National Association?
Location:
4910 Tiedeman Road, Brooklyn Ohio
Job Summary
The Digital Marketing Analyst is responsible for supporting marketing-execution, risk-related, and administrative tasks as assigned/as necessary. Works under limited supervision to support smaller and/or less complex issues, clients, accounts, projects, analyses, or internal relationships. Brings an innovative, growth mindset to enhance overall team performance.
Responsibilities
SEO Support (50% Allocation)Keyword Strategy & Execution
Conduct keyword research using tools like Semrush and internal data.
Recommend and implement updates to URLs, body content, title tags, meta descriptions, headers, and internal linking.
Ensure content changes align with SEO best practices and business objectives.
Technical SEOProvide actionable recommendations to web teams and track resolution progress.
Stay on top of SEO news and algorithm updates.
Performance Reporting
Compile monthly, quarterly, and annual SEO performance reports.
Track KPIs such as traffic, rankings, CTR, and conversions.
Cross-channel ResearchIdentify emerging affiliate partners to support AIO & LLM growth
Track AIO & LLM visibility
Monitor vendor authority building campaign progress
Paid Search & Affiliate Support (50% Allocation)Monitor and analyze paid search account health and delivery through regular, time boxed reviews to identify anomalies, volatility, or unexpected performance shifts related to traffic, applications and conversions.
Review agency reporting and outputs to validate performance narratives, highlight gaps, and ensure alignment with observed data.
Flag budget pacing or delivery concerns to paid search leadership and the agency (no budget ownership or execution).
Identify potential tracking or measurement issues based on performance symptoms or data inconsistencies and escalate to the appropriate partners.
Prepare clear performance summaries and insight-based recommendations to support paid search leadership decision making.
Support cross channel diagnostics where paid search performance intersects with organic search or broader acquisition trends
Act as a backup for the Digital Acquisition Marketing Manager as needed for the creative asset approval process during new offer launches.
Conduct a monthly audit of all active publisher websites to ensure the content being used to promote offers is what was approved by Compliance.
Education Qualifications
Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)
Experience Qualifications
2 years of relevant work experience
Knowledge of traditional and digital creative marketing development process
Understanding of banking products and segment needs
Capable of working on multiple projects at once and prioritize delivery based on key objectives.
Attention to detail and accuracy
Strong oral & written communication skills
Core Competencies
All KeyBank employees are expected to demonstrate Key’s Values and sustain proficiency in identified Leadership Competencies.
Physical Demands
General Office - Prolonged sitting, ability to communicate face to face in person or on the phone with teammates and clients, frequent use of PC/laptop, occasional lifting/pushing/pulling of backpacks, computer bags up to 10 lbs.
COMPENSATION AND BENEFITS
This position is eligible to earn a base salary in the range of $63,000.00 - $96,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.
Please click here for a list of benefits for which this position is eligible.
Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.
Job Posting Expiration Date: 04/10/2026
KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.
#LI-Hybrid
4910 Tiedeman Road, Brooklyn Ohio
Job Summary
The Digital Marketing Analyst is responsible for supporting marketing-execution, risk-related, and administrative tasks as assigned/as necessary. Works under limited supervision to support smaller and/or less complex issues, clients, accounts, projects, analyses, or internal relationships. Brings an innovative, growth mindset to enhance overall team performance.
Responsibilities
SEO Support (50% Allocation)Keyword Strategy & Execution
Conduct keyword research using tools like Semrush and internal data.
Recommend and implement updates to URLs, body content, title tags, meta descriptions, headers, and internal linking.
Ensure content changes align with SEO best practices and business objectives.
Technical SEOProvide actionable recommendations to web teams and track resolution progress.
Stay on top of SEO news and algorithm updates.
Performance Reporting
Compile monthly, quarterly, and annual SEO performance reports.
Track KPIs such as traffic, rankings, CTR, and conversions.
Cross-channel ResearchIdentify emerging affiliate partners to support AIO & LLM growth
Track AIO & LLM visibility
Monitor vendor authority building campaign progress
Paid Search & Affiliate Support (50% Allocation)Monitor and analyze paid search account health and delivery through regular, time boxed reviews to identify anomalies, volatility, or unexpected performance shifts related to traffic, applications and conversions.
Review agency reporting and outputs to validate performance narratives, highlight gaps, and ensure alignment with observed data.
Flag budget pacing or delivery concerns to paid search leadership and the agency (no budget ownership or execution).
Identify potential tracking or measurement issues based on performance symptoms or data inconsistencies and escalate to the appropriate partners.
Prepare clear performance summaries and insight-based recommendations to support paid search leadership decision making.
Support cross channel diagnostics where paid search performance intersects with organic search or broader acquisition trends
Act as a backup for the Digital Acquisition Marketing Manager as needed for the creative asset approval process during new offer launches.
Conduct a monthly audit of all active publisher websites to ensure the content being used to promote offers is what was approved by Compliance.
Education Qualifications
Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)
Experience Qualifications
2 years of relevant work experience
Knowledge of traditional and digital creative marketing development process
Understanding of banking products and segment needs
Capable of working on multiple projects at once and prioritize delivery based on key objectives.
Attention to detail and accuracy
Strong oral & written communication skills
Core Competencies
All KeyBank employees are expected to demonstrate Key’s Values and sustain proficiency in identified Leadership Competencies.
Physical Demands
General Office - Prolonged sitting, ability to communicate face to face in person or on the phone with teammates and clients, frequent use of PC/laptop, occasional lifting/pushing/pulling of backpacks, computer bags up to 10 lbs.
COMPENSATION AND BENEFITS
This position is eligible to earn a base salary in the range of $63,000.00 - $96,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.
Please click here for a list of benefits for which this position is eligible.
Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.
Job Posting Expiration Date: 04/10/2026
KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.
#LI-Hybrid
Salary : $63,000 - $96,000