What are the responsibilities and job description for the Lead Brand Designer position at Ketone-IQ?
At Ketone-IQ, we're revolutionizing the way the world thinks about energy. Our cutting-edge approach to fueling the body transcends conventional expectations, pushing the boundaries of what's possible. We're the trusted choice of elite endurance athletes, special operators, and high performers across diverse fields.
In 2019, our innovative ketone nutritional superfuel caught the attention of the US Department of Defense SOCOM, securing a $6MM contract to power their elite forces. But our ambitions don't stop there. We're on a mission to disrupt the entire energy market, bringing our high-performance fuel to everyone, from professional athletes to busy professionals and active individuals.
We’re changing the way people fuel and rapidly expanding as we lead the ketone movement. If you are interested and passionate about the fitness lifestyle, biohacking, challenging the status quo, building a brand that is known worldwide, and have experience in fitness/sports, CPG, and/or startups — contact us no matter what! The Creative team at Ketone-IQ is nimble Seal Team of highly functioning individuals. The bar is high, the job demands resilience, humility, and excellence. Our goal is viral, award-winning creative, and a brand that is acclaimed and copied.
Position Overview
We’re looking for a multidisciplinary Lead Brand Designer to bring the Ketone-IQ brand vision to life across retail, digital, and experiential channels. You’ll be the creative lead on major retail projects. Bonus if you can show POP or POS experience with retailers like Costco, Target, Walmart, Whole Foods, et al. Expectations for this role are minimum basic skills in product packaging, animation, and photo editing. You’ll translate performance-focused brand values into high-impact visuals that inspire athletes, biohackers, and health-conscious consumers.
Key Responsibilities
- Take design briefs and lead concept generation from ideation to final production preparation for retail activations, packaging, etc.
- Direct and mentor junior designers to deliver cohesive, on-brand creative.
- Develop new ideas that push leadership thinking and keep the brand ahead of the curve.
- Create retail-ready visual systems that scale from shelf to shopper marketing to web.
- Advanced photo and image enhancement
- Retail point-of-purchase and point-of-sale merchandise design knowledge
- Skilled at using AI and emerging design tools to speed iteration and production.
What We’re Looking For
- 6 years design experience, including retail, packaging, and digital.
- Ablility to clearly and professionally communicate with non-designers
- Remote workplace communication hygiene: Slack, Notion, Zoom, Dropbox, Drive
- Clear and detailed note-taking abilities
- Portfolio showing ability to interpret and expand on brand language.
- Proven track record in CPG, sport, or performance-focused brands.
- Strong command of Adobe Creative Suite, Figma, Canva, and AI tools
- Curiosity for performance culture—treat this job like a sport
- Contribute to building a world-class, award-winning Creative team