What are the responsibilities and job description for the Growth Manager, TikTok/Affiliates position at Ketone-IQ?
At Ketone-IQ, we're revolutionizing the way the world thinks about energy. Our cutting-edge approach to fueling the body transcends conventional expectations, pushing the boundaries of what's possible. We're the trusted choice of elite endurance athletes, special operators, and high performers across diverse fields – from cyclists conquering the Tour de France to EMTs working double shifts on the front lines.
In 2019, our innovative ketone nutritional superfuel caught the attention of the US Department of Defense SOCOM, securing a $6MM contract to power their elite forces. But our ambitions don't stop there. We're on a mission to disrupt the entire energy market, bringing our high-performance fuel to everyone, from professional athletes to busy professionals and active individuals.
Ketone-IQ is High Performance Energy. We’re changing the way people fuel and rapidly expanding as we lead the ketone movement and we're looking for a passionate, driven individual to join us on this exciting journey.
Position Overview
We are seeking a Growth Manager (TikTok & Affiliates) to architect and execute our TikTok Shops and homegrown affiliate program into a 7-figure acquisition channel. This role will own both the strategic roadmap and day-to-day execution, leading agencies, contractors, and internal associates. Reporting directly to the CMO, the Growth Manager will be accountable for P&L ownership, channel revenue targets, and building scalable systems that fuse paid media, affiliates, and creator-driven community into a growth flywheel.
Key Responsibilities
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In 2019, our innovative ketone nutritional superfuel caught the attention of the US Department of Defense SOCOM, securing a $6MM contract to power their elite forces. But our ambitions don't stop there. We're on a mission to disrupt the entire energy market, bringing our high-performance fuel to everyone, from professional athletes to busy professionals and active individuals.
Ketone-IQ is High Performance Energy. We’re changing the way people fuel and rapidly expanding as we lead the ketone movement and we're looking for a passionate, driven individual to join us on this exciting journey.
Position Overview
We are seeking a Growth Manager (TikTok & Affiliates) to architect and execute our TikTok Shops and homegrown affiliate program into a 7-figure acquisition channel. This role will own both the strategic roadmap and day-to-day execution, leading agencies, contractors, and internal associates. Reporting directly to the CMO, the Growth Manager will be accountable for P&L ownership, channel revenue targets, and building scalable systems that fuse paid media, affiliates, and creator-driven community into a growth flywheel.
Key Responsibilities
- TikTok Shops Growth
- Own and scale TikTok Shops into a high-ROI acquisition channel
- Run Spark Ads and paid media strategies in tandem with Shop growth
- Oversee end-to-end creator seeding, UGC testing, and content pipeline optimization
- Affiliate Program Growth
- Scale Ketone-IQ’s homegrown affiliate program into a 7-digit revenue channel
- Architect tiered affiliate systems (commission-only and hybrid cash commission)
- Build and activate affiliate communities (Discord, Whop-style groups, live activations)
- Design fraud-resistant and compliant processes for onboarding, payouts, and performance tracking
- Community & Ecosystem Building
- Lead Discord and community-driven growth tactics to scale affiliates and foster loyalty
- Run affiliate-centric events and activations to boost engagement and drive incremental GMV
- Systems & Process Leadership
- Architect and optimize CRM, attribution, and reporting systems for affiliates and TikTok
- Ensure accurate performance tracking across GMV, CAC, ROAS, and incrementality metrics
- Create SOPs for affiliate lifecycle management: onboarding, retention, reactivation
- Team & Partner Management
- Manage agencies, contractors, and internal associates to execute at scale
- Collaborate cross-functionally with creative (briefs, hooks, content testing), finance (payouts, P&L), and ops (inventory, fulfillment)
- 5 years in growth, performance marketing, or affiliate/TikTok program management
- Proven success scaling TikTok Shops or affiliate programs to $1M annual revenue
- Expertise in affiliate systems design, tiering structures, and fraud-resistant processes
- Strong command of TikTok paid media (Spark Ads, UGC testing, live selling)
- Track record of building and managing affiliate communities (Discord, Whop, events)
- Operator mindset: systems/process fluency (CRMs, dashboards, attribution)
- Experience managing agencies, contractors, and internal teams
- LA-based preferred; remote considered for exceptional candidates
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