What are the responsibilities and job description for the Sales Development Representative position at Ketch?
About KetchKetch helps modern brands simplify privacy operations and unlock permissioned data for growth. Our platform delivers technology to help businesses solve the hardest challenges in consent, permissioning, data governance, and regulatory compliance.With privacy expectations rising, regulators tightening enforcement, and brands hungry for permissioned data that actually performs, the market is moving fast. That’s where you come in.Role OverviewWe’re looking for a Senior Sales Development Representative who thrives at the intersection of marketing, sales, and privacy technology. Unlike a traditional SDR role, this position is primarily responsible for triaging, qualifying, and converting inbound demo requests from legal, marketing, security, and data leaders.You’ll be the first human touchpoint for prospects evaluating Ketch—and your ability to quickly understand context, assess needs, and route conversations with precision will directly influence revenue.You’ll also support our automated outbound programs by owning replies, personalizing outreach at scale, and nurturing early-stage conversations into high-quality sales opportunities. If you have experience in privacy tech or the broader data privacy ecosystem, even better—you’ll ramp faster and add more value from day one.This is a great role for someone who wants more complexity, more cross-functional exposure, and more strategic ownership than a traditional SDR seat.This is a remote role but we will be prioritizing candidates based in San Francisco, New York, and Chicago to be able to collaborate in-person with our team members in those areas. What You’ll DoInbound Discovery & Qualification (Primary Responsibility)Serve as the first point of contact for inbound demo requests and high-intent leads.Execute fast, high-quality speed-to-lead outreach—email, phone, and video.Quickly understand prospect context (regulation, tech stack, pain points, timelines) and assess fit using a structured qualification framework.Ensure accurate, thoughtful, and consistent lead routing to the right Account Executive.Increase inbound conversion rates by tightening process, improving messaging, and spotting trends early.Automated Outbound SupportMonitor and manage replies from automated outbound campaigns, ensuring no high-quality response slips through the cracks.Personalize follow-up messaging based on industry, role, and problem context.Nurture prospects from first reply through booked meeting, advancing conversations in a thoughtful, value-based way.Collaborate with marketing on light ideation for outbound themes, messaging tests, sequences, and experiment ideas (not a core responsibility, but your input matters).Cross-Functional CollaborationWork closely with Marketing and AEs to ensure clean handoffs and predictable pipeline creation.Provide regular feedback on messaging, ICP patterns, campaign performance, and where prospects get stuck.Maintain accurate activity and qualification data in Salesforce and other GTM tools.Continuous ImprovementHelp evolve our inbound and early pipeline processes as we scale: routing logic, scoring, templates, dashboards, and more.Figure out what’s working, what’s not, and propose improvements—this role has real influence.What You Bring2–3 years in SDR, BDR, or pipeline development roles with a track record of hitting or exceeding demos booked targets.Strong experience working inbound motion, not just outbound.Ability to communicate confidently with General Counsels, CISOs, privacy leaders, and technical stakeholders.Excellent writing skills—clear, concise, and adaptable across audiences.Comfortable managing time and priorities in a fast-moving environment.Highly organized with disciplined follow-through.Legally authorized to work in the U.S.Bonus: Prior experience in data privacy, security, compliance, regtech, or marketing tech—in any capacity.Bonus: Familiarity with Salesforce, Apollo, LinkedIn Sales Navigator, ZoomInfo, or similar GTM tools.Bonus: Curiosity about the privacy landscape and an interest in helping brands navigate regulatory complexity.The estimated base salary range for this position is $70,000 to $80,000, which does not include the value of commission, benefits or a potential equity grant. A wide range of factors are considered in making compensation decisions, including but not limited to skill sets, market conditions, experience and training, licensure and certifications, and business and organizational needsWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Salary : $70,000 - $80,000