What are the responsibilities and job description for the Sr. Manager, Global Brand Marketing position at Kerr Dental?
Job Description
Position Summary:
The Senior Manager, Global Brand Marketing, will lead the strategic development and execution of global brand initiatives across the Restorative and Endodontics portfolio. This role is responsible for driving brand growth, consistency, and relevance across markets, ensuring alignment with global business objectives and customer needs. The role requires strategic thinking and a passion for brand storytelling, cross-functional collaboration, and data-driven marketing.
Key Responsibilities
Global Brand Strategy & Positioning:
Develop and implement comprehensive brand strategies that elevate awareness, preference, and equity across global markets. Ensure brand messaging is consistent, compelling, and aligned with the company’s purpose to partner with professionals to improve lives.
Brand Guidelines
Lead the creation, implementation, and ongoing refinement of comprehensive Brand Guidelines for the Restorative and Endodontics portfolio. Ensure all global and regional marketing activities, communications, and assets consistently reflect the brand’s visual identity, tone, and messaging. Partner with cross-functional teams to drive adoption and compliance and regularly update guidelines to reflect evolving market needs and company strategy.
Portfolio Management & Launch Excellence
Collaborate with Product Management, R&D, and Regional Marketing teams to support product launches, including go-to-market planning, messaging frameworks, and campaign execution. Drive clarity and consistency in launch communications and assets.
Customer-Centric Marketing
Champion the Voice of Customer (VOC) by integrating insights into brand strategies and content development. Partner with regional teams to tailor messaging and campaigns that resonate with local market dynamics.
Cross-Functional Leadership
Lead cross-functional teams including Creative, Digital, Regulatory, and Sales to deliver impactful brand campaigns. Serve as a key liaison between Global Marketing and Regional Business Development teams to ensure alignment and execution.
Performance Measurement & Optimization
Define KPIs for brand initiatives and campaigns. Monitor performance, analyze results, and optimize strategies to maximize ROI and brand impact.
Team Development & Collaboration
Mentor junior marketers and foster a collaborative, high-performance culture. Support training initiatives and contribute to marketing capability building across the organization.
Required
Job Requirements:
Target Market Salary Range
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
$117,600 - $176,400
Operating Company
Kerr
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Position Summary:
The Senior Manager, Global Brand Marketing, will lead the strategic development and execution of global brand initiatives across the Restorative and Endodontics portfolio. This role is responsible for driving brand growth, consistency, and relevance across markets, ensuring alignment with global business objectives and customer needs. The role requires strategic thinking and a passion for brand storytelling, cross-functional collaboration, and data-driven marketing.
Key Responsibilities
Global Brand Strategy & Positioning:
Develop and implement comprehensive brand strategies that elevate awareness, preference, and equity across global markets. Ensure brand messaging is consistent, compelling, and aligned with the company’s purpose to partner with professionals to improve lives.
Brand Guidelines
Lead the creation, implementation, and ongoing refinement of comprehensive Brand Guidelines for the Restorative and Endodontics portfolio. Ensure all global and regional marketing activities, communications, and assets consistently reflect the brand’s visual identity, tone, and messaging. Partner with cross-functional teams to drive adoption and compliance and regularly update guidelines to reflect evolving market needs and company strategy.
Portfolio Management & Launch Excellence
Collaborate with Product Management, R&D, and Regional Marketing teams to support product launches, including go-to-market planning, messaging frameworks, and campaign execution. Drive clarity and consistency in launch communications and assets.
Customer-Centric Marketing
Champion the Voice of Customer (VOC) by integrating insights into brand strategies and content development. Partner with regional teams to tailor messaging and campaigns that resonate with local market dynamics.
Cross-Functional Leadership
Lead cross-functional teams including Creative, Digital, Regulatory, and Sales to deliver impactful brand campaigns. Serve as a key liaison between Global Marketing and Regional Business Development teams to ensure alignment and execution.
Performance Measurement & Optimization
Define KPIs for brand initiatives and campaigns. Monitor performance, analyze results, and optimize strategies to maximize ROI and brand impact.
Team Development & Collaboration
Mentor junior marketers and foster a collaborative, high-performance culture. Support training initiatives and contribute to marketing capability building across the organization.
Required
Job Requirements:
- Bachelor’s degree in marketing, Business, or related field
- 7 years of successful global brand marketing experience leading global brand initiatives and brand campaigns.
- Strong understanding of North American EMEA, APAC, and ROW markets
- Proficiency in digital marketing tools, analytics platforms, and content management systems.
- Must reside within a commutable distance to Brea, CA. This is not a 'remote' role.
- Strong strategic thinking, and project management skills.
- Experience working in matrixed organizations and cross-cultural environments.
- Experience working in an agency preferred.
- Strong verbal and written communication skills, with attention to detail in communications and operational execution.
- Strong analytical skills used to drive decision-making and report effectiveness, with proficiency in marketing software and tools.
- Up to 25% on overnight travel; to customers, tradeshows, dealer meetings, and other business-related travel.
- Constant sitting.
- Frequent use of hands and fingers.
- Occasional walking, standing, bending, stooping, and reaching.
- Occasional lifting and/or moving up to 10 lbs.
Target Market Salary Range
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
$117,600 - $176,400
Operating Company
Kerr
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Salary : $117,600 - $176,400