What are the responsibilities and job description for the Senior Director, Retail Media position at Kepler?
Kepler is a leading omnichannel, full-funnel, full-service agency, powered by the proprietary Kip platform, specializing in media, creative, and data. We are at the forefront of digital innovation, helping our clients navigate the ever-evolving landscape of digital marketing, culture, and AI.
Kepler prides itself on being a great place to work. In fact, Digiday named Kepler the most innovative media agency in 2025, a recognition that speaks to the bold, forward-thinking work we do every day and the trust our clients place in us to drive meaningful business impact.
We are looking for a dynamic, entrepreneurial thought leader to serve as Kepler’s Retail Center of Excellence. This role is responsible for defining and refining Kepler’s capabilities, strategy, and partnerships across the retail media ecosystem, with a keen focus on Amazon Ads (SPA, DSP, AMC) in addition to Walmart Connect, Target Roundel, Instacart, Criteo, DoorDash, and the many other emerging Retail Media Networks (RMNs).
You will be a primary builder evangelist of Kepler’s “Retail 360” approach. The ideal candidate has a deep, nuanced understanding and passion for the expansive future of retail media within ads, measurement and the digital shelf, inclusive of SEO/content and sales operations. You must embody the view that retail media being a holistic, integrated, full-funnel business driver, not just a lower-funnel and siloed tactic.
Key Responsibilities
Strategic Vision and Leadership
Total Compensation
Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here
Kepler prides itself on being a great place to work. In fact, Digiday named Kepler the most innovative media agency in 2025, a recognition that speaks to the bold, forward-thinking work we do every day and the trust our clients place in us to drive meaningful business impact.
- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.
We are looking for a dynamic, entrepreneurial thought leader to serve as Kepler’s Retail Center of Excellence. This role is responsible for defining and refining Kepler’s capabilities, strategy, and partnerships across the retail media ecosystem, with a keen focus on Amazon Ads (SPA, DSP, AMC) in addition to Walmart Connect, Target Roundel, Instacart, Criteo, DoorDash, and the many other emerging Retail Media Networks (RMNs).
You will be a primary builder evangelist of Kepler’s “Retail 360” approach. The ideal candidate has a deep, nuanced understanding and passion for the expansive future of retail media within ads, measurement and the digital shelf, inclusive of SEO/content and sales operations. You must embody the view that retail media being a holistic, integrated, full-funnel business driver, not just a lower-funnel and siloed tactic.
Key Responsibilities
Strategic Vision and Leadership
- GTM Strategy: Refine Kepler’s retail media narrative to help productize and differentiate our “Kepler Commerce” services.
- Consumer Trends: Anticipate changes in consumer ecommerce behavior in ecommerce (agentic, LLM search, etc)
- Thought Leadership: Serve as one of the agency’s primary thought leaders in retail -- representing Kepler with clients, partners, press, and business development opportunities.
- Foster culture: Lead with creativity, never stop innovating, and be curious -- all in the name of excellence for Kepler and our clients.
- Retailer Relations: Nurture relationships with RMN partners (Amazon, Walmart, etc.) to mature capabilities and co-develop new opportunities.
- Retail Media Tech Relations: Similar to the above, build relationships with Kepler’s preferred retail media tech partners to benefit prospects and clients.
- Consultative Selling: Act as a senior strategic partner for prospects, providing expert counsel on leveraging retail data (e.g., AMC, Scintilla) to achieve business outcomes.
- Sales Enablement: Co-develop high-impact marketing materials and "big idea" pitches that showcase Kepler’s unique value proposition.
- Industry Voice: Represent Kepler as a retail media subject matter expert (SME) at industry events, with press, and in senior-level client meetings.
- Innovation: Partner with Kepler’s product team to inform the development of tech solutions within the Kip platform, including AI-driven retail applications.
- Omnichannel Alignment: Collaborate with Media COE leads (Social/Entertainment/Culture, Search , Programmatic, Video, etc) and Client Solutions to ensure retail media is integrated into broader omnichannel strategies.
- Client Team Support: Consult the Client Solutions team and clients as needed, providing thought leadership to drive innovation within client programs.
- 8 years of experience in digital advertising sales, with a proven track record of closing complex, multi-million dollar deals.
- Deep Expertise in the retail media landscape, including Amazon Ads (DSP, Sponsored Ads, AMC), Walmart Connect, and similar platforms; including Pacvue, Skai, and commerce acceleration platforms.
- Strategic Vision: Partner with the other Kepler Commerce and Retail Leads to develop 3-5 year growth plans for a retail media practice, considering the impact of AI and evolving consumer behavior.
- Communication: Exceptional presentation skills and the ability to explain complex data and technical features in "ordinary terms" for senior executives.
- Entrepreneurial Grit: A "do what it takes" mindset with the ability to thrive in a fast-paced, high-growth environment.
- A Growth Mindset: You are naturally curious, constantly identifying new opportunities and "breaking through" ambiguity.
- A Strategic Storyteller: You can craft compelling narratives that connect retail media spend directly to a client’s long-term business goals.
- An Inspiring Leader: You are passionate about building teams and fostering a culture of excellence and innovation.
- A Dynamic Business Driver: You are not afraid to dive into ambiguous situations that require deep optimization expertise, with an ability to level up communications to fit the audience.
Total Compensation
- Base Salary: $165,000 - $175,000
- Target Annualized Discretionary Bonus: 10% ($14,000 - $17,300)
- Target Total Cash: $154,000- $190,300
- Healthcare/Dental/Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here
Salary : $165,000 - $175,000