What are the responsibilities and job description for the Marketing Specialist position at Kenworth Sales?
Are you ready to join an industry leader with a strong foundation of success? After 80 years of operation, Kenworth Sales Company’s commitment to excellence in every aspect of our business is stronger than ever. We have achieved PremierCare Gold certification for all our service locations. Our TRP parts stores are also nationally recognized for outstanding Customer service. Join a team that is recognized for being a world-class dealer of The World’s Best trucks! Kenworth Sales Co. is looking for a Marketing Specialist to join our Salt Lake team.
Duties And Responsibilities
Ability to read, write and comprehend English instructions and information. Bachelor’s degree in Marketing, Communications, Business, or a related field. Proficiency with Adobe Creative Suite and Canva. Strong working knowledge of Excel. Experience with SEO, Google Business Profiles, and local search optimization. Ability to develop creative promotional ideas aligned with brand standards. Basic video and photography skills preferred. Excellent organizational skills with strong attention to detail. Ability to work independently while managing multiple projects. Adaptable and effective working in a fast-paced environment. Strong communication and collaboration skills. Professional personal appearance.
Working Conditions
This position involves both sedentary and other work. For part of the shift, s/he will work at a desk in an office setting, doing paperwork, computer work, and filing. Extensive telephone and correspondence on a weekly basis. For part of the shift, s/he will stand, stoop, kneel, crouch, and reach, moving about the dealership facility to communicate with managers, employees and customers. Will be exposed to noise, dust, exhaust fumes, and a variety of other hazardous and nonhazardous materials. Occasional travel within and outside the State, both by car and airplane.
Benefits
About the company: Kenworth Sales Company is a family of companies based in Salt Lake City, Utah of over 38 dealerships in the Intermountain West and Mid-Atlantic regions.
An Equal Opportunity employer, Smoke Free/Drug Free Facility. All qualified applicants will receive consideration for employment without regard to the individual's race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.
- Due to federally mandated DOT regulations, Kenworth Sales Company is a drug-free workplace. Any offer of employment will be contingent on passing a pre-employment drug screening.
Duties And Responsibilities
- Manage promotional items and branded merchandise, including sourcing, ordering, tracking, and distribution.
- Support and maintain promotional websites and campaign landing pages.
- Develop creative promotional ideas to support brand awareness and local engagement.
- Work directly with dealership locations to support marketing for events including open houses, golf tournaments, and shotgun events.
- Coordinate event-related marketing materials and ensure consistent brand representation.
- Primary marketing point of contact for location-level event support.
- Manage and maintain Google and Bing business listings for all locations, ensuring accuracy and timely updates.
- Monitor and support Google Reviews, coordinating responses and follow-up as needed.
- Apply SEO best practices to improve local search visibility.
- Update phone messaging systems, including holiday hours, closures, and special announcements.
- Ensure messaging consistency across locations and platforms.
- Partner with each location to support charitable giving initiatives, ensuring all locations complete at least one charitable event.
- Assist with promotion and documentation of charitable activities.
- Track marketing projects, timelines, and deliverables across multiple locations.
- Maintain organized records using Excel and other marketing tools.
- Perform other marketing-related duties as assigned.
Ability to read, write and comprehend English instructions and information. Bachelor’s degree in Marketing, Communications, Business, or a related field. Proficiency with Adobe Creative Suite and Canva. Strong working knowledge of Excel. Experience with SEO, Google Business Profiles, and local search optimization. Ability to develop creative promotional ideas aligned with brand standards. Basic video and photography skills preferred. Excellent organizational skills with strong attention to detail. Ability to work independently while managing multiple projects. Adaptable and effective working in a fast-paced environment. Strong communication and collaboration skills. Professional personal appearance.
Working Conditions
This position involves both sedentary and other work. For part of the shift, s/he will work at a desk in an office setting, doing paperwork, computer work, and filing. Extensive telephone and correspondence on a weekly basis. For part of the shift, s/he will stand, stoop, kneel, crouch, and reach, moving about the dealership facility to communicate with managers, employees and customers. Will be exposed to noise, dust, exhaust fumes, and a variety of other hazardous and nonhazardous materials. Occasional travel within and outside the State, both by car and airplane.
Benefits
- Kenworth Sales Company promotes a progressive environment with an emphasis on teamwork, customer service, training and personal development.
- Stability - Company is financially strong with an established base of customers and is well-positioned for continued expansion.
- History of Excellence - Work for an award-winning dealership with a reputation for unsurpassed quality and customer service.
- Excellent compensation and benefits package including comprehensive Health and Dental insurance, Flexible Spending Accounts (FSAs) with FLEX Card, Group Life Insurance, Short Term & Long-Term Disability Insurance, Voluntary Life Insurance, Corporate Holidays, Paid Vacation and Personal Leave, 401(k) plan with company match, and Voluntary Supplemental Insurance plans.
About the company: Kenworth Sales Company is a family of companies based in Salt Lake City, Utah of over 38 dealerships in the Intermountain West and Mid-Atlantic regions.
An Equal Opportunity employer, Smoke Free/Drug Free Facility. All qualified applicants will receive consideration for employment without regard to the individual's race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.