Sr Global Marketing Manager, Aveeno Baby

Kenvue Is Currently Recruiting For a

Sr Global Marketing Manager, Aveeno Baby

What We Do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role Reports To

Director, Global Aveeno Baby / Kids

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What You Will Do

We are seeking a talented Sr Global Marketing Manager, Aveeno Baby to join our Aveeno Baby Global Brand Team based in Summit, NJ, USA. The role focuses on leading global marketing initiatives for Aveeno Baby & Aveeno Kids. This individual will manage brand growth strategy, create content, and support global media efforts to amplify the brand's message.

Key Responsibilities

Brand Strategy & Connections Excellence

• Develop and execute global brand growth strategy.
• Develop and deliver global marketing toolkits based on consumer insights and category data for rapid deployment across global regions.
• Collaborate with cross-functional teams (R&D, supply chain, packaging, etc.) to create marketing plans that align with Aveeno’s brand values and business objectives.
• Maintain strong communication and alignment with key markets to ensure consistency in strategy execution.
• Lead the creation of communication playbooks focused on full funnel marketing, ensuring alignment with Science of Brand Growth principles.
• Drive successful marketing campaigns for product launches, ensuring strategies are aligned globally and locally.
• Create launch playbooks, to be implemented by regional teams.
  
  

Innovation and portfolio excellence

• Delivers a consistent and distinctive innovation pipeline that meet and advances the category prototype in close collaboration with key functions in Kenvue, especially the Scientific Organization, Technology, Supply Chain and regional Commercial Organizations.
• Works closely with the Regional and local BMCs markets’ teams to delivers the brand pipeline ensuring sufficiency and freshness needs met for the BMCs.
• Delivers winning innovation launches plans through strong collaboration with the Segment Leaders and BMCs based on consumer needs. Develops and ensures the implementation of consistent and aligned innovations together with launch playbooks: content, playbooks consistent with SOBG principles. Delivers through the BMCs and rolls out to rest of world through the deployment teams.
  
  

Leadership & Collaboration

• Foster collaboration with regional teams to gather consumer insights, market trends, and ensure the best long-term brand performance.
• Work closely with senior stakeholders to deliver influencer strategies that address meaningful opportunities and threats across markets.
• Provide guidance and mentorship to team members, both direct and cross-functional, to ensure strategic alignment and project delivery.
  
  

Campaign Management

• Collaborate with the Data Science & Audience Insights team to identify target audiences and analyze trends using various social listening, AI, and marketing efficiency tools.
• Set clear campaign objectives, focusing on key metrics such as brand awareness, brand health, leads, or sales.
• Manage campaign execution, liaising with creative teams, influencers, and external platforms to ensure timely delivery.
• Conduct post-campaign analysis to assess performance, refine strategies, and identify areas for improvement.
  
  

Required Qualifications

What we are looking for

• Bachelor’s Degree or equivalent experience required, MBA preferred.
• Minimum of 8 years of progressive experience in influencer marketing and social media, preferably within FMCG.
• Proven experience managing global brands and media plans.
• Experience working across global markets with demonstrated cultural understanding and ability to collaborate with regional teams.
• Excellent project management and communication skills, with the ability to multitask across various teams and stakeholders.
• Familiarity with social listening and community management tools.
  
  

Preferred Qualifications

• Experience in working with Legal, Regulatory, and global partners preferred.
• Strong analytical and multitasking abilities with a proactive, solution-oriented attitude.
  
  

What’s In It For You

Annual base salary for new hires in this position ranges:

$153,850.00 - $217,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region
• Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
  
  

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.