What are the responsibilities and job description for the DIGITAL COMMERCE ANALYST, MARKETING position at KENT WORLDWIDE?
At KENT WORLDWIDE™, digital commerce is more than maintaining product listings - it's about creating exceptional online experiences that connect customers with the products they rely on every day. We're looking for a Digital Commerce Analyst who enjoys turning data into action, optimizing performance across digital marketplaces, and identifying opportunities that drive growth. If you're energized by ecommerce, analytics, and making a measurable impact, we'd love to have you on our team!
- This position is designed and intended to be performed on-site in Muscatine, IA.
- Lead keyword, search, and category analysis to identify growth opportunities, improve product visibility, and support digital commerce strategy.
- Monitor competitive activity and marketplace trends, developing recommendations that strengthen merchandising performance and business results.
- Optimize product listings, content, and digital shelf execution to improve customer engagement, conversion, and brand consistency.
- Develop and maintain reporting frameworks, translating complex data into actionable insights for merchandising, marketing, and channel teams.
- Analyze ecommerce and digital marketing performance, providing data-driven recommendations that improve ROI and business outcomes.
- Manage and optimize PPC campaigns, including targeting, budget allocation, and performance improvements across digital channels.
- Support assigned retail partners by executing digital commerce initiatives, resolving issues, and ensuring alignment with ecommerce objectives.
- Conduct listing audits and implement enhancements that improve content accuracy, pricing integrity, operational effectiveness, and sales performance.
- Bachelor’s Degree preferred (Business, Communications, Marketing, or related area of study)
- Experience with uploading ecommerce product catalogs on key retailer sites including but not limited to Amazon, Walmart, etc.
- 1 or more years of experience performing a similar role.
- Exposure to setting up and managing digital commerce PPC campaigns.
- Proficiency with MS Office Suite, particularly skilled at manipulating data in Excel.
- Ability to communicate effectively and stay organized.
- Driving results, managing performance and thinking creatively
- Ability to bring enthusiasm to teamwork.
- 5-10% for training and possible trade shows