What are the responsibilities and job description for the SENIOR VP OF MARKETING, CONSUMER BRANDS position at Kent Shared Services (Kent Corporation)?
Are you ready to grow with a six-time US Best Managed Company? KENT Consumer Brands Americas has a brand-new opportunity for a dynamic and experienced executive to join our team as the Vice President of Marketing within our Consumer Brands segment! The Sr. VP of Marketing role requires a visionary leader with a proven track record in driving successful global brand and marketing strategies for enterprise-level organizations. The ideal candidate will possess exceptional strategic thinking, creativity, leadership, and communication skills, with a deep understanding of consumer behavior, market trends, innovation, and consumer communications. If you're an exceptional builder of teams, people, and culture, we want to hear from you!
- This role will be based in Muscatine, Iowa (on-site)
SUPERVISORY RESPONSIBILITIES:
- The Sr. VP of Marketing will have reporting and management responsibilities for brand teams, eCommerce, creative services, and insights /market research functions.
PRIMARY DUTIES & RESPONSIBILITIES:
- Strategic Leadership: Develop and execute comprehensive marketing strategies and brand plans that align with the company's global vision and objectives.
- Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, quality, and performance.
- Brand Management: Oversee the development and implementation of brand strategies to enhance long-term brand equity and market share.
- Market Analysis: Oversee market research and analysis to identify opportunities, trends, and competitive landscape including further expansion of consumer insights
- Consumer Communications: Lead the planning and execution of marketing campaigns, ensuring consistency and effectiveness across all regions. Partner with global peers. Oversee and develop strong agency partnerships.
- Stakeholder Collaboration: Collaborate with cross-functional teams, including sales, product development, and finance, to drive business growth within Consumer Brands as well as enterprise-wide.
- Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic goals.
- Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and drive continuous improvement.
- Digital Transformation: Oversee eCommerce development to leverage digital marketing tools and technologies to enhance customer engagement and drive digital transformation.
- P&L: Oversee profit and loss for CPG and Foodservice in the Americas, while influencing and supporting global brand strategy.
EDUCATION, EXPERIENCE, QUALIFICATIONS:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree required.
- Minimum of 15 years of marketing experience, with at least 10 years in a senior leadership role within a consumer-packaged goods company. Global experience is a plus.
- Proven experience in marketing consumer products, specifically in categories such as pet care products as well as food and beverage lines.
- Experience with products sold in supermarkets, club stores, and mass merchandisers, eCommerce platforms or other areas.
- Proficiency in digital marketing and data analytics.
- Strong strategic thinking and analytical skills.
- Exceptional leadership and team-building abilities.
- Excellent communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.
TRAVEL EXPECTED:
- Frequency: Approximately 25-40% of the time, depending on business needs and specific projects.
- Regions: Regular travel to key locations in the US, Canada, Australia, and the UK, with potential visits to other regions as required.
- Purpose: Travel for strategic planning meetings, overseeing marketing initiatives, collaborating with regional teams, and attending industry events or conferences.
OTHER:
- Location: The duties of this role are intended to be performed onsite in Muscatine, IA. (This is not a remote assignment).
- Relocation: Relocation Assistance is available.