What are the responsibilities and job description for the PRODUCT DEVELOPMENT INTERN position at Kent Shared Services (Kent Corporation)?
Are you passionate about pets and eager to make a difference? Join KENT WORLDWIDE as a Product Development Intern and help create innovative solutions for pet lovers. This hands-on internship offers experience in market research, consumer insights, and product development, providing you with the opportunity to see ideas become real-world products. You’ll gain cross-functional exposure, contribute to impactful projects, and explore the exciting world of product innovation, all while making a meaningful difference.
- This position is designed and intended to be performed in Muscatine, IA.
PRIMARY DUTIES & RESPONSIBILITIES:
Market Analysis:
- Conduct a thorough review of the competitive landscape and available solutions related to the key consumer needs.
- Identify whitespace opportunities and unmet needs to inform product innovation strategy.
Collaboration and Insight:
- Identify key opportunities in the pet products market.
- Engage internal cross-functional teams to help identify potential solutions for these opportunities.
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Potential to coordinate and supervise activities with external agencies and partners.
While our initial focus lies in the areas mentioned above, be prepared for other exciting possibilities:
- Consumer Empathy: Help increase our understanding of how consumers experience pet products in the market today, including frustrations and aspirations.
- New Product Development Support: Investigate product claims, providing detailed insights that can directly impact our strategy.
EDUCATION, EXPERIENCE & QUALIFICATIONS:
- Working toward a degree in Marketing, Marketing Research, Psychology, or Business with a Marketing focus
- Strong communication, analytical, and organizational skills
- Familiarity with conducting competitive analyses
- Comfortable working independently when needed
- Basic understanding of key marketing principles – completion of a minimum of two marketing or business-related classes
- Comfortable with using Excel and PowerPoint or similar programs