What are the responsibilities and job description for the Account Executive position at KENS 5?
Company Description KENS 5 is a long-established television station and trusted source of news and entertainment for the San Antonio community, with roots dating back to 1950. Now part of TEGNA, KENS 5 has evolved from a traditional broadcast outlet into a multi-platform news provider. The station delivers five hours of news programming every weekday, complemented by continuous coverage on Kens5.com, the KENS 5 mobile app, and social media channels including Facebook and Twitter. KENS 5’s news team builds on a legacy of respected local journalism while remaining focused on providing accurate, timely, and community-centered reporting. Team members are committed to serving San Antonio with news coverage audiences can rely on across all platforms.
Role Description The Account Executive is a full-time, on-site role based in San Antonio, TX, responsible for driving advertising revenue and building strong client partnerships. Day-to-day responsibilities include prospecting and qualifying new business, conducting needs assessments, and presenting tailored multimedia advertising solutions across television, digital, and social platforms. The role involves preparing proposals, negotiating rates and packages, and managing the full sales cycle from initial contact through post-campaign follow-up. The Account Executive will collaborate with internal teams such as marketing, production, and digital to develop effective campaigns that meet client objectives and align with KENS 5’s brand standards. Ongoing duties also include monitoring campaign performance, providing timely reporting and recommendations, and maintaining accurate sales records and forecasts in CRM systems.
Qualifications
Role Description The Account Executive is a full-time, on-site role based in San Antonio, TX, responsible for driving advertising revenue and building strong client partnerships. Day-to-day responsibilities include prospecting and qualifying new business, conducting needs assessments, and presenting tailored multimedia advertising solutions across television, digital, and social platforms. The role involves preparing proposals, negotiating rates and packages, and managing the full sales cycle from initial contact through post-campaign follow-up. The Account Executive will collaborate with internal teams such as marketing, production, and digital to develop effective campaigns that meet client objectives and align with KENS 5’s brand standards. Ongoing duties also include monitoring campaign performance, providing timely reporting and recommendations, and maintaining accurate sales records and forecasts in CRM systems.
Qualifications
- Demonstrated skills in media or advertising sales, including prospecting, relationship building, and closing new business.
- Experience creating and presenting client-focused proposals, with strong negotiation and account management capabilities.
- Familiarity with broadcast, digital, and social media marketing solutions, and the ability to match them to client goals.
- Strong communication, presentation, and interpersonal skills, with the ability to work effectively with internal and external stakeholders.
- Proficiency with CRM tools, sales tracking systems, and basic office software (e.g., PowerPoint, Excel, Word).
- Proven organizational and time-management skills, including the ability to prioritize multiple accounts and deadlines.
- Previous experience in media, advertising, or related industries is preferred; local market knowledge is a plus.
- Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent combination of education and experience.
- Willingness to work on-site in San Antonio, TX, attend client meetings and community events, and maintain a valid driver’s license as needed for local travel.