What are the responsibilities and job description for the Manager, Marketplace and Social Commerce position at Kendra Scott?
About Kendra Scott:
We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion, and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-comm3erce. Our headquarters are in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.
Position Overview:
Own and scale Kendra Scott’s marketplace and social commerce business with a primary focus on Amazon 3P (FBA). Drive a multi-year growth roadmap across established and emerging third-party marketplaces and social commerce platforms, balancing aggressive revenue expansion with brand integrity, operational excellence, and best-in-class customer experience.
Roles & Responsibilities:
Channel Strategy & Growth:
We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion, and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-comm3erce. Our headquarters are in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.
Position Overview:
Own and scale Kendra Scott’s marketplace and social commerce business with a primary focus on Amazon 3P (FBA). Drive a multi-year growth roadmap across established and emerging third-party marketplaces and social commerce platforms, balancing aggressive revenue expansion with brand integrity, operational excellence, and best-in-class customer experience.
Roles & Responsibilities:
Channel Strategy & Growth:
- Define and execute scalable marketplace and social commerce strategy across Amazon (primary), Meta Commerce, and emerging platforms
- Own and deliver a 3-year growth plan, driving YoY revenue, engagement, and profitability
- Build and prioritize channel roadmap based on revenue, CAC, and profitability
- Achieve category leadership through optimization of availability, awareness, conversion, and retention levers.
- Take responsibility for the commercial success of Amazon 3P, including managing performance to hit sales plan (and stretch goals), and oversight of key drivers of success
- Lead and support all Amazon 3P (FBA) operations including Seller Central management: pricing, catalog, inventory, fulfillment, compliance, and Buy Box performance.
- Partner with existing service providers on the design and execution of all Amazon 3P functional areas, including collaboration and project management of cross-functional efforts and workflows
- Serve as the primary liaison and POC between internal and external teams
- Collaborate with marketplace partners to identify opportunities to drive incremental sales, improve new-to-brand customer engagement, and/or increase profitability; and work with existing service providers to implement solutions
- Manage Meta Commerce and evaluate expansion into additional social commerce platforms (e.g., TikTok Shop)
- Monitor and manage KPIs across traffic, conversion, sell-in, sell-through, margin, Buy Box share, and inventory health
- Identify risks (inventory, pricing, CX, compliance, and unauthorized / counterfeit resellers) early and take corrective action
- Proactively manage Amazon FBA capacity constraints, including storage limits, restock limits, and inbound planning, to ensure in-stock rates and revenue are not constrained.
- Partner with internal brand protection and external vendors to identify, report, and remove unauthorized and counterfeit sellers, enforcing reseller policies and protecting brand equity
- Optimize listings using SEO, A content, imagery, and conversion best practices
- Manage promotions, advertising inputs, and marketplace-specific levers to drive growth
- Ensure best-in-class PDPs and content tailored to each platform
- Drive optimal assortment strategy with merchandising, digital, and wholesale teams
- Collaborate with internal teams and external service providers on product launch; managing the pipeline for assortment changes and new product launches
- Drive differentiated on-platform experiences via content, merchandising, reviews, and promotions
- Collaborate with internal teams and agencies to support key business moments (e.g., sale periods, high-velocity events)
- Protect brand equity through strict adherence to marketplace standards, gating, and UX consistency
- Continuously elevate customer experience vs. competitors
- Own assortment and merchandising for Meta and TikTok Shops; partner with Social to ensure products are accurately tagged in content, aligned with inventory and campaigns.
- Act as central point of contact for marketplace and social commerce
- Partner cross-functionally (eCommerce, Marketing, Merchandising, Creative, Operations, Tech) to execute growth initiatives
- Work with planning and allocation teams on forecasting / planning inventory flow to optimize sell-through, minimize storage fees, and avoid capacity-related disruptions or stranded inventory
- Act as primary point of contact and strategic thought partner for third-party marketplace agency, setting priorities, managing performance, and ensuring alignment with growth and brand objectives
- Align teams on timelines, dependencies, and priorities
- Influence stakeholders across marketing, product, tech, and operations
- Lead marketplace expansion including onboarding new platforms, dropship models, and pilot programs
- Own performance management across traffic, Buy Box share, conversion, revenue, margin, and inventory health
- Work with external service providers to ensure advertising aligns with business goals, KPIs (e.g., TACOS, ROAS), and budget priorities
- Translate data (GA, Excel, platform dashboards) into clear actions and forecasts
- Deliver concise executive reporting and continuously adapt to competitive and algorithm changes
- 5 years in eCommerce, marketplace, or social commerce, with strong Amazon 3P (Seller Central/FBA) experience
- Bachelor’s degree in Business, Marketing, or related field (preferred)
- Proven track record of driving revenue growth and profitability in marketplaces
- Deep understanding of marketplace dynamics including Buy Box mechanics, reseller ecosystems, brand protection, SEO, A content, and digital merchandising
- Highly analytical, strong command of GA, Excel, and platform analytics
- Experience launching or scaling new marketplaces and dropship models
- Strong operator with high ownership and ability to influence cross-functional stakeholders
- Experience in jewelry, accessories, or consumer goods (preferred)
- Experience with emerging social commerce platforms e.g., TikTok Shop (preferred)
- Customer-obsessed with strong brand judgment
- Strategic, execution-focused, and highly accountable
- Organized, fast-moving, and detail-oriented
- Adaptable, adept at working in dynamic cross-functional environments
- Clear, direct communicator comfortable with senior stakeholders
We are an equal opportunity employer and value diversity at our company.