Senior Social Marketing Manager- Fenty Skin & Fenty Hair

Position Summary:

We are seeking a dynamic and experienced Senior Social Marketing Manager to lead the development and execution of Fenty Skin and Fenty Hair's social media strategy. You will be responsible for creating a blueprint for our branded social channels, driving brand awareness, building customer engagement and loyalty, and supporting business goals. You will manage the organic social budget, coach and mentor a high-performing team, and stay ahead of the curve in the ever-evolving world of social media.

Responsibilities:

• Lead the development of Fenty Skin and Fenty Hair's social media strategy and create a blueprint for how Fenty Skin and Fenty Hair's branded social channels express the brand and support business goals.
• Drive brand awareness and introduce Fenty Skin and Fenty Hair to new audiences while building engagement and loyalty to our overall customer base.
• Define the role of each social media channel.
• Lead the development and execution of best-in-class organic social strategy across all platforms, including platform strategy, content strategy, community management, campaign planning, and social calendars.
• Work closely with global partners to make Fenty Skin and Fenty Hair a global brand on owned and retailer social channels.
• Create, deliver, and continuously evolve the 'global brand social playbook.'
• Employ a test, learn, scale strategic mindset to optimize owned social.
• Identify and proactively pursue social innovation across reporting, content, and strategy.
• Partner with e-commerce and retail marketing teams to support direct sales-driving initiatives.
• Manage the annual organic social budget, forecasting, planning, and tracking.
• Be a strategic thought partner cross-functionally with Creative, Brand Management, eComm, and international teams.
• Share best practices, general guidance, and the implications of platform updates with broader groups.
• Schedule, write copy, and community manage one social platform.
• Strategize social-driven ways to reach new audiences beyond our owned channels.
• Oversee and lead reporting - data tracking, insights, analytics platforms, and competitive landscapes.
• Coach, mentor, and inspire a high-performing team.
• Maintain a pulse on pop culture, digital/social/tech innovation, emerging influencers, and content creators.

Requirements:

• 7 years of experience in social media marketing, with increasing levels of responsibility.
• Proven experience leading and mentoring a team.
• Passion for the beauty industry and social media
• Proven track record/portfolio of ideating and delivering social campaigns that drive impactful results
• Ability to analyze data and deliver actionable insights
• Deep understanding of social media platforms: Instagram, TikTok, YouTube, Twitter, Pinterest…and what’s next
• Passion for quickly sourcing and embracing the latest in digital and social technology
• Strong creative eye for disruptive content that translates to beauty
• Strong qualitative and quantitative analytical skills
• Flexible and positive attitude; able to work independently and within teams and thrive in a fast-paced, evolving environment
• Curious mindset with a passion for continuously testing, learning, and pushing the boundaries
• Familiarity with social media management tools: analytics and scheduling platforms (e.g., Dash Hudson)
• Experience with community management and social engagement
• Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice
• No task too small attitude
• Ability to handle fast pace and multiple projects at once
• Exceptional organizational, leadership (both with and without direct authority), and time management skills