What are the responsibilities and job description for the Media Buying Supervisor position at Ken Media?
About Us:
KEN Media LLC was established in 2022 as an independently owned media agency committed to exceptional results through innovative digital marketing strategies. We’re looking for a Buying Supervisor to join our dynamic team and drive our media buying efforts to new heights, with a focus on performance marketing across digital media channels.
Role Overview:
The Media Supervisor will be responsible for overseeing the team's media buying and investment initiatives, and will focus on servicing our clients in the execution and monitoring of integrated media plans across Meta, TikTok, YouTube and Google. You’ll collaborate closely with KEN’s media strategy team to develop smart audience strategies and ensure campaigns are optimized for strong performance. The ideal candidate will be passionate about blending data-driven insights with creative thinking to produce impactful results.
Key Responsibilities:
- Execute Paid Social and Search campaigns including budgeting and monitoring performance.
- Manage day-to-day operations of ad campaigns, including optimization strategies, audience targeting, and ad placements.
- Update reporting dashboard to support planning and optimizations.
- Collaborate with creative and content teams to ensure alignment between media strategy and campaign assets across all channels.
- Monitor and analyze campaign performance metrics across digital and offline channels to evaluate effectiveness and identify optimization opportunities.
- Prepare and present detailed performance reports, including insights and recommendations for continuous improvement and integrated strategy adjustments.
- Utilize A/B testing, attribution modeling, and other analytical methods to refine strategies and enhance KPIs.
- Provide client-facing strategic recommendations and insights based on campaign performance and industry trends across all media channels.
- Build and maintain strong relationships with clients, understanding their needs and ensuring satisfaction with performance and optimizations.
Requirements:
- Minimum of 5 years of managing campaigns across Meta, TikTok, and Google Search platforms.
- Hands-on experience with Google channels (Search, Performance Max, and Shopping) and Meta with a strong understanding of best practices for driving growth.
- Comfortable analyzing data and using insights to make smart, strategic decisions.
- Clear and confident communicator—able to explain complex ideas in a simple, engaging way to both clients and internal teams.
- Highly organized and detail-oriented, with the ability to manage multiple campaigns at once.
- Excellent at handling multiple projects and meeting deadlines in fast-paced environments.
- Self-motivated and proactive, with a keen eye for detail and a drive to get things done.
- Comfortable working independently and taking ownership, while also knowing when to collaborate and ask for support.
Why Join Us:
- Opportunity to work with a talented and passionate team.
- Competitive salary and benefits package.
- Hybrid Office Schedule
- Access to ongoing professional development and career growth opportunities.
- Innovative and collaborative work environment