What are the responsibilities and job description for the Web Content Specialist position at Ken Garff Automotive Group and Careers?
We are looking for a Web Content Specialist to assist the Ken Garff Automotive group maintain and optimize our dealership websites and web-based marketing strategy. This role will be responsible for creating an exceptional user experience for our customers as they search for a new vehicle on our digital showrooms. You will work closely with regional marketing teams to coordinate marketing objectives and web projects.
DUTIES AND RESPONSIBILITIES:
- Maintain dealership websites with accurate inventory, pricing, specials and content
- Work closely with website platforms Dealer Inspire, and Dealer.com
- Work closely with inventory providers to ensure accurate inventory and pricing models
- Work closely with Regional Marketing Managers to update monthly offers and content
- Create custom landing pages
- QC websites for UI/UX optimization
- Manage support requests
- Communicate changes and timelines for web support help
- Identify opportunities for site improved performance
- Update Google Tag Manager and publish new tags
- Manage Google Analytics account and ensure data is reporting accurately
- Analyze heatmaps for customer engagement opportunities
Job qualifications
- 1-2 years in web content management
- Google Analytics experience
- Google Tag Manager experience
- HTML and CSS experience (preferred)
- Automotive marketing experience (preferred)
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
Live Ken Garff values of R.I.G.H.T Respect, Integrity, Growth, Humility, Teamwork