What are the responsibilities and job description for the Marketing, Merchandising & Advertising Director position at Kemna Auto of Fort Dodge?
Kemna Motor Company is hiring a Marketing, Merchandising & Advertising Director to build our brand and drive growth across our Fort Dodge store — Chevrolet, Buick, and GMC — plus our Valvoline Express Lube, service and parts, tires, and commercial/fleet business. This is a single-owner marketing role: you’ll own the strategy, the channels, the brand, and the results, and partner with our Algona-area stores to keep one Kemna voice across both markets.
If you love turning marketing into measurable results — and you lead with kindness, professionalism, and a drive for excellence — we want to talk.
About Kemna
We’re a family-owned dealer group with a simple aim: to be the most trusted automotive organization in our markets — known for elite performance, exceptional people, and lifelong customer relationships. Our culture runs on three standards every employee lives: Be Kind. Be Professional. Pursue Excellence.
What you’ll do
- Own marketing, merchandising, and advertising across new and used vehicles, service and parts, the Valvoline Express Lube, tires, and commercial/fleet.
- Build the Kemna brand — Why Buy from Kemna, Why Service with Kemna, Trust Kemna — consistently across every channel.
- Lead our digital marketing: the websites (kemnafd.com and kemnabuickgmc.com), SEO and blog content, Google Analytics, paid search and social, and partners like Stream Advertising and Lotlinx.
- Drive qualified traffic to our sites and convert it — own the leads, the calls, and the cost per sale.
- Manage our Chevrolet/Buick/GMC OEM co-op (LMA & IMR) to capture every available dollar.
- Run radio, billboard, local advertising, sponsorships, and community presence (newspaper as needed).
- Lead in-dealership and lot merchandising so the showroom, service drive, and lot always look like Kemna.
- Create customer-retention campaigns that bring people back to the service drive, lube lane, and showroom.
- Partner with our Algona stores on shared systems, content, and brand.
What we’re looking for
- Marketing experience (automotive, retail, or agency a plus) — a self-starter who owns outcomes, not just activity.
- Hands-on with Google Analytics, Google Business Profile, and social ad tools (Facebook, Instagram, TikTok).
- Comfortable with SEO and content — building web pages and writing blog posts.
- A strong writer and communicator who can produce or direct creative across radio, print, social, and web.
- Organized and systems-minded — keeps a calendar, hits deadlines, and reports results.
- Comfortable managing vendors and budgets (OEM co-op experience a bonus).
- Lives our standards: Be Kind, Be Professional, Pursue Excellence.
Compensation & benefits
- $50,000 base salary, plus performance bonuses that can take total pay up to $65,000/year — the better the results, the more you earn.
- Competitive benefits package and the chance to own and grow a marketing function (and team) as you prove results.
Why Kemna
This is a high-impact, high-ownership role at a respected, growing dealer group that genuinely invests in its people and communities. You’ll have the room to build something — and the support to do it well.
How to apply
Send your resume and a short note about a marketing result you’re proud of to bob@kemna.com. Questions? Contact Bob at 515-576-3158.
Kemna Motor Company is an equal-opportunity employer.
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $50,000 - $65,000