What are the responsibilities and job description for the WW Marketing Specialist position at Kemin?
Overview:
In this role you will manage and optimize core marketing technologies, streamline processes, and empower teams through clear training and hands‑on support. Your work blends strategic consulting with execution - meeting with business units to review performance, keeping our CRM organized and efficient, building templates, and fine-tuning list details. You’ll bring campaigns to life by delivering standout emails and ads while acting as a trusted partner across the organization. It’s a fast‑moving, 50/50 mix of consulting and doing, perfect for someone who thrives on both structure and creativity.
Join the Kemin Team and Transform Lives!
We create solutions that strengthen health and wellbeing, provide nutrition and immune support for pets and production animals, safeguard the planet’s natural resources, and protect the global food supply chain for generations to come.
We supply over 500 specialty ingredients for various industries, including human and animal health and nutrition, pet food, aquaculture, nutraceutical, food technologies, crop technologies, textiles, biofuels, and animal vaccines.
We employ 3,500 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, Egypt, India, Italy, San Marino, Singapore, South Africa, and the United States.
Responsibilities:
A post-offer background check and drug screen is required. Additional pre-employment requirements may be necessary based on position.
Kemin is a drug-free and tobacco-free campus.
Kemin Industries is looking for a skilled Digital Marketing Specialist to join our team and help drive our digital initiatives forward with energy and expertise
In this role you will manage and optimize core marketing technologies, streamline processes, and empower teams through clear training and hands‑on support. Your work blends strategic consulting with execution - meeting with business units to review performance, keeping our CRM organized and efficient, building templates, and fine-tuning list details. You’ll bring campaigns to life by delivering standout emails and ads while acting as a trusted partner across the organization. It’s a fast‑moving, 50/50 mix of consulting and doing, perfect for someone who thrives on both structure and creativity.
Join the Kemin Team and Transform Lives!
We are a privately held, family-owned-and-operated global biotechnology company driven by curiosity and committed to transforming the quality of life for people, pets, and the planet.
We create solutions that strengthen health and wellbeing, provide nutrition and immune support for pets and production animals, safeguard the planet’s natural resources, and protect the global food supply chain for generations to come.
We supply over 500 specialty ingredients for various industries, including human and animal health and nutrition, pet food, aquaculture, nutraceutical, food technologies, crop technologies, textiles, biofuels, and animal vaccines.
We employ 3,500 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, Egypt, India, Italy, San Marino, Singapore, South Africa, and the United States.
As a valued member of our team, you'll enjoy a comprehensive benefits package designed to support your financial, physical, and professional well-being:
- Competitive Financial Package: Enjoy a rewarding salary, uncapped bonus opportunities, a 401k match program, and generous paid vacation and holidays.
- Health and Wellness Support: Stay fit and healthy with our fitness reimbursement for the whole family, access to an on-site fitness center, a restaurant offering seasonal fresh food options, and free fresh fruit in break areas.
- Career Development and Advancement: Unlock your potential with opportunities for growth and development throughout your entire career.
- Continued Learning Opportunities: Grow your skills with our in-house learning platforms, offering thousands of training resources both live and online, and take advantage of tuition reimbursement for external post-secondary pursuits.
- Service Opportunities: Make a positive impact with paid time off for service, partnerships with The World Food Programme and Habitat for Humanity, and local community initiatives.
Responsibilities:
- Ensure digital marketing activities adhere to all applicable laws or guidelines. (ex. GDPR, CCPA, ADA, etc.)
- Drive the adoption and utilization of digital marketing processes and data management practices to meet internal requirements.
- Act as a systems expert for all digital channels, including email, social, web, etc.
- Identify and execute on opportunities for content creation. (pages, blogs, webinars, articles, video, social, etc.)
- Develop pages in our Content Management System (CMS) and manage assets in our Digital Asset Management (DAM) platform.
- Collaborate with internal reviewers to ensure all external communications and assets receive necessary reviews, permissions and licenses.
- Design marketing assets (social graphics, email visuals, landing page elements) using design tools.
- Implement and optimize pay-per-click (PPC) campaigns to supplement organic site traffic and drive lead conversion.
- Build, test, and deploy email campaigns or nurture workflows with clear indicators of success and opportunity for reports.
- Coordinate cross functional collaboration to create a seamless lead management processes.
- Help optimize lead management processes and campaigns to generate, segment, nurture, qualify and route leads.
- Monitor the quantity, quality and velocity of your lead generation efforts to find opportunities for refinement.
- Develop reports to measure Key Performance Indicators (KPIs) and inform future strategies.
- Execute campaigns to generate leads and retain business utilizing our Customer Relationship Management (CRM) and Marketing Automation Platform (MAP).
- Maintain a continuous improvement mindset, finding new ways of iterating and growing digital marketing capabilities.
- Perform other duties and projects as assigned.
- Education
- Bachelor’s Degree, preferably in Marketing or Information Technology with 3 years of related digital marketing experience.
- High School Diploma or equivalent with 5 years of related digital marketing experience
- Hands-on experience with Customer Relation Management (CRM) and Marketing Automation Platforms (MAP), preferably HubSpot.
- Experience creating content that resonates with a target audience and answers their unique pain points and questions.
- Basic understanding of web design principles and coding languages a plus. (UX/UI, SEO, HTML, CSS, etc.)
- Experience running corporate social media channels, driving both paid and organic traiffic.
- Experience executing digital marketing campaigns all the way from ideation to execution and reporting.
- Understanding of lead management principles and the collaboration needed between Marketing & Sales to create a smooth customer experience.
- Fluent in English, multilingual is a plus.
We are an equal opportunity employer. We consider all qualified applicants without regard to race, color, creed/religion, national origin, ancestry, citizenship or immigration status (where applicable), sex, sexual orientation, gender identity or expression, pregnancy/childbirth/breastfeeding or related conditions, age (40 ), disability (including the use of a service animal), genetic information, marital status, familial or caregiver status, military or veteran status, status as a victim of domestic violence, reproductive health decision‑making, and any other status protected by applicable federal, state, or local law. We also prohibit retaliation for raising concerns or participating in an EEO process. Applicants who need a reasonable accommodation to apply or interview can email TalentAcquisition.US@Kemin.com.
A post-offer background check and drug screen is required. Additional pre-employment requirements may be necessary based on position.
Kemin is a drug-free and tobacco-free campus.
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